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You may have heard it said that content is king for digital marketing, but have you ever wondered why? Below is a summary of key points from our CMG Local Solutions partner’s eBook, 7 Reasons Why Content is King.
Keyword stuffing can penalize you in Google, but good quality content with relevant keywords scores high points with search engines.
60% of consumers are influenced by their friends’ social media posts, according to the IBM Institute for Business Value.
Emailing customers with tips and informational content generates 388% more leads than primarily sales-focused emails, according to MarketingSherpa.
Click here to download the 7 Reasons Why Content is King eBook for additional advice on how to maximize your content marketing.