September 30, 2015

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You may have heard it said that content is king for digital marketing, but have you ever wondered why? Below is a summary of key points from our CMG Local Solutions partner’s eBook, 7 Reasons Why Content is King.

1.  Content is king, but it must be quality content.

Keyword stuffing can penalize you in Google, but good quality content with relevant keywords scores high points with search engines.

2.  Focus on producing content that helps improve your customers’ business or lifestyle.

60% of consumers are influenced by their friends’ social media posts, according to the IBM Institute for Business Value.

3.  Content-based emails generate more leads. 

Emailing customers with tips and informational content generates 388% more leads than primarily sales-focused emails, according to MarketingSherpa.

 

Click here to download the 7 Reasons Why Content is King eBook for additional advice on how to maximize your content marketing.

 

 

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