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2024 AMY Awards Recap

The 2024 AMY Awards were an amazing success.




AMA Atlanta thanks all of our honorees, guests and sponsors who celebrated the 67th Annual AMYs with us.
We are a growing community where marketers find inspiration and connections to drive creative aspirations.

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You can see photos from the event in our Media Gallery.


We're proud to present our 2024 AMY Award winners.
Lifetime Achievement Award

Steve Koonin

AMA-zing Non-Profit

Giving Kitchen

Atlanta Marketing for Good Award

Piedmont Healthcare – Piedmont Empowering You

Cindy Underwood Volunteer of the Year Award

Yailene Ramos, Programming Committee – The Metropolitan Club

Atlanta Marketer of the Year

Tonya O’Connell, Head of Global Creative Services, IHG Hotels & Resorts

Atlanta Rising Star

Bem Joiner, Creative Culture Curator, Atlanta Influences Everything

Jana Ferguson Mentorship Award: Mentor

Jean D’Amico, Senior Account Director, Yahoo!


Jana Ferguson Mentorship Award: Mentee

Ana Collins, Content & Social Strategist, Piedmont



Emory Ortho – MSK: Moments Made Possible


Creative Mischief – SelectCobb Website


Cxmmunity Media – Empowering the Next Generation

Live Event/Experiential

Tarkett – Design Days

Most Innovative/Brave

TopRight – Election Campaign Innovation: Increasing Voter Engagement

Influencer Marketing

Emory Healthcare Veterans Program Influencer Campaign

B2B Marketing Campaign

Tarkett – Design Days

B2C Marketing Campaign

Auntie Anne’s/GOTO Foods – NUGG BOWL Digital Campaign

Most Innovative Partnership

Booster Enterprises – Booster + Dude Perfect Partnership

Outdoor, Print & Publishing

Dagger – Holiday Inn Reappraisal

Purpose Driven Marketing

Modo Modo – The Kerry and Gary Challenge – Compete to Defeat ALS

Social Media and Marketing

Dragon Army – Astrobrights – All About Hue

DECA AMA Atlanta Scholarship Recipients


  • 1st – $2500 – Carrie Depner, South Forsyth HS
  • 2nd – $1250 – Quin Petty, West Forsyth HS



  • 1st – $1250 – Allison Bentley, Loganville HS
Ken Bernhardt AMA Atlanta Collegiate Scholarship Winners
  • $10,000 – Nicole Farah, Kennesaw State University
  • $6,000 – Ally Hom, Emory University
  • $6,000 – Denise Gonzalez, University of North Georgia
Marketer for Good

Liz Ward, Principal, Thought Partners Consulting


AMA Atlanta Board Member of the Year

Kari Hiner, Associate Creative Director, Modo Modo Agency


2024 Lifetime Achievement Award Winner


As CEO of the Atlanta Hawks and State Farm Arena, Steve Koonin has helped transform the Hawks’ brand, building and presence while forging authentic and meaningful relationships with Atlanta communities through the Atlanta Hawks Foundation.

Prior to the Hawks, he spent years building and growing brands and campaigns at Atlanta-native global companies like Coca-Cola and Turner Broadcasting. An authentic Atlantan, Koonin has been a major influential component of Atlanta’s business, marketing and sports landscape for decades, and we’re proud to recognize him as our 2024 Lifetime Achievement Award recipient.

“Big congrats to Steve Koonin from all of us at BGG Agency on being honored with the Lifetime Achievement Award. Your dedication to fostering creativity and your forever championing of good ideas have left an indelible mark on our industry. Through visionary leadership and an evident commitment to excellence, you’ve inspired countless individuals to unlock their creative potential and aspire to greatness. This award is a testament to your lasting impact and a career filled with significant achievements. We are proud and delighted to celebrate this monumental accolade with you. Congratulations, Steve.”

2024 AMY Awards Featured Sponsors
Silver Sponsors
Bronze Sponsors
Supporting Partners