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February 3, 2021

The Atlanta Chapter of the American Marketing Association Establishes Diversity, Equity and Inclusion Committee

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By amaatlanta

Matt Cochran, Cookerly Public Relations

The new committee will support and amplify BIPOC voices within Atlanta marketing industry

 ATLANTA, Ga. (Feb. 03, 2021) – The Atlanta Chapter of the American Marketing Association officially announces the formation of their Diversity, Equity and Inclusion (DEI) committee. The committee will focus on helping individuals and companies support diversity, equity, and inclusion in the industry, and amplifying the voices of our black, brown, and indigenous communities (BIPOC).

AMA is proud to have Roy Broderick, Jr., president and CEO of Authentique Agency, lead the committee. Authentique Agency is a full-service marketing consulting firm focused on leveraging the power of identity. “My connections to marketing and Atlanta are very strong and this role will allow me to ensure African Americans, Hispanics, Asian-American, Pacific Islanders, and Native Americans all are infused throughout our chapters programming, messaging and education,” said Broderick. “The tanning of America is happening, and Atlanta influences the culture.”

This committee was in the making under immediate past president, Kimberly Strong, the first black president in the chapter’s history. Current president Laura Thompson continued the momentum to make the committee official, and president-elect Jessica Dupee is eager to work with Roy and the committee in the near future. “Our chapter of close to 500 members includes corporate executives, college students and agency members of all backgrounds, races and industries. Establishing this committee will help us ensure we remain as diverse as the city we live in,” said Dupee.

As their first task, the committee developed a pledge in which they commit to use their platform in five distinct ways:

  • Recruit and retain BIPOC representation within our board of directors, leadership teams, volunteers, and membership
  • Increase BIPOC representation throughout our products and services, thought leadership, campaigns, programming, and distribution networks
  • Build a pipeline of marketers that reflect the demographics of the populations we serve
  • Partner with corporate, industry and community organizations that value diversity, equity, and inclusion
  • Further educate ourselves as to the plight of racial injustice and will use our platform to facilitate courageous conversations that promote anti-bias and anti-racism within the Atlanta marketing community

The committee is excited to roll-out specific diversity, equity and inclusion programming throughout the year and see the impact it will have not only on AMA Atlanta, but the AMA network as a whole.

About AMA Atlanta

AMA Atlanta is the go-to source for marketing knowledge, events, resources and networking opportunities in Atlanta.

Founded in 1949, AMA Atlanta is a home for all marketers — from high school students in the DECA program and collegiate marketers to young professionals and experienced executives. Our membership represents all aspects of marketing from research, analytics and strategic planning to advertising, branding and communications.

In addition to our Board of Directors, we are guided by the expertise and experience of our executive advisory board consisting of past AMA presidents and executive level marketers from some of Atlanta’s leading organizations.