The conversations that shape your next move usually happen behind closed doors. This one's happening over lunch.
The marketing playbook is being rewritten in real time — by CMOs making multimillion-dollar allocation decisions, not by pundits guessing from the sidelines. This lunch panel brings together senior brand leaders to share, candidly and conversationally, where they're placing their biggest bets heading into the back half of 2026 and beyond. Creator budgets, AI, commerce media, live experiences, brand building — whatever's keeping them up at night and getting them excited in the morning.
No slides. No scripts. Just an honest, moderator-led conversation with the people actually making the calls.
Every city has leaders with a book in them and no clear path to getting it out. This “Sip & Scribble” event is built for that exact audience.
Alloy and Ripples Media are partnering to host an exclusive session for AMA on what it actually takes to go from idea to shelf. Amanda Lucey — Alloy Partner, author of Upheaval, and Forbes contributor — shares her own path to publication, alongside the Ripples Media team offering the publisher's side of the story.