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Special Interest Groups (SIGs)

Special Interest Groups, or SIGs, provide our members with a chance to follow their passions.

Join or attend either monthly or quarterly SIG events to learn about more in-depth topics related to specific marketing disciplines. Browse our individual SIGs below to learn more about how you can get involved and grow your professional skill set.


The Collegiate Relations committee focuses on outreach to AMA Collegiate chapters and college students across Georgia to encourage and support future marketers. The committee hosts two events a year and manages the Ken Bernhardt Scholarship Program.

Our committee understands that many of us have gotten to where we are today thanks to the people we know and the connections we have made. We want to give our time back to students!

We are always open to welcoming new volunteers to our committee to help plan and spread the word about our great events!


DECA is an international association of high school and college students and teachers of marketing, management and entrepreneurship in business.

Mentorship Committee

Aspiring marketers can join our Mentee Group to be paired with Mentors during a Spring and/or Fall Program Sessions. Learn more here.

Innovation Marketing

The AMA Atlanta Innovation Marketing SIG is dedicated to helping marketers discover the emerging trends, tools and ideas that today’s visionary brands are using.