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The American Marketing Association’s Atlanta Chapter Honors Melissa Proctor, Atlanta Hawks Executive, with Lifetime Achievement Award

Melissa and other honorees recognized at annual AMY Awards gala

May 25th, 2022

ATLANTA – The American Marketing Association’s Atlanta chapter (AMA Atlanta) announced that Melissa Proctor, executive vice president and chief marketing officer of the Atlanta Hawks and State Farm Arena, has received the organization’s prestigious Lifetime Achievement Award for her exceptional professional achievements and contributions to the marketing industry in the city.

Melissa has held a series of senior leadership positions with the Atlanta Hawks, including responsibility for brand development and building marketing and business plans that advanced the organization’s long-term strategy. She began her career with Turner Broadcasting System, serving in brand development and strategy roles for Turner Entertainment Networks (TNT, TBS, Turner Classic Movies, truTV and Peachtree TV), Cartoon Network and Turner Media Group. She previously received the 2021 Adweek CMO Award and was named to Sports Business Journal’s 40 Under 40 list, among other honors.

Melissa accepted the Lifetime Achievement Award at the annual Atlanta Marketer of the Year Awards (AMY Awards), AMA Atlanta’s signature event that celebrates the creative people and unforgettable campaigns that have achieved outstanding results in marketing during the preceding year.

In addition to Melissa, AMA Atlanta recognized other marketing leaders in the city:
● Shannon Watkins, global CMO, Jordan Brand at Nike, was named Marketer of the Year
● Joe Koufman, founder and CEO, Setup, was named Volunteer of the Year
● Keona Jones, social strategist, Havas Atlanta, was named Rising Star

AMA Atlanta also awarded AMY Awards to agencies and organizations for their outstanding campaigns. Winners included The A Pledge, Cxmmunity, Digital Additive, Emory Healthcare, FCB Chicago, Fire Bee, Havas Atlanta, Modo Modo Agency, Nebo, Pearl Agency, SCS, Tantrum Agency, The Coca-Cola Company, The Wilbert Group and YAH Agency.

About American Marketing Association’s Atlanta Chapter (AMA Atlanta) 
AMA Atlanta is the go-to source for marketing knowledge, events, resources and networking in metro Atlanta. Members have access to both local resources and the international reach of the entire AMA organization. Our members include professionals across the spectrum of the discipline: research, non-profit, public relations, advertising, branding, direct marketing, interactive, creative, multicultural and more. To join AMA Atlanta and/or view upcoming events, visit