March 8, 2010

Kristin HagueKristin Hague       
Marketing Programs Manager, ControlScan
What do you feel you gain from your AMA participation?
I enjoy attending Signature Lunches each month because they are great opportunity for gaining exposure to areas of marketing that are unfamiliar in my current role. Also, participating in an AMA committee has been enjoyable because it allows me to meet and help new marketing professionals as well as enrich my own network.

How has being a member of AMA-Atlanta enriched your life, professionally or personally? 
Being a part of AMA-Atlanta and its committees has been greatly beneficial in allowing me visibility into different segments of marketing, in connecting with marketing professionals of all levels and in giving back to the marketing community. The events provide me with an opportunity to see what trends are evolving in the industry and new innovations or techniques that have been successful for others.
Twitter: @kristinhague
Company Website:

March 1, 2010

AMA Atlanta is excited to introduce the new AMAzing Member of the Week program.  Each week a vital member from our community will be recognized for their participation in the Atlanta chapter and overall support of AMA programming.  By featuring those who have a lasting history with our chapter to some of its newest members, the program serves to highlight our dynamic organization by fostering connectivity between members and overall support for each recognized member.  Please be sure to look out for our newest AMAzing Member of the Week each week on Facebook, Twitter, Linkedin, Marketing Tapas and our weekly newsletter!  So without further ado, meet our first AMAzing Member of the Week:

David NasserDavid Nasser
Assistant Clinical Professor, Georgia State University, Department of Marketing

“I have enjoyed being a part of the DECA evaluation team and working in the past with the Board as a meeting facilitator for strategic planning.  I also enjoy serving as Chapter Advisor to the Georgia State University Collegiate Chapter.  Working with students gives me an opportunity to share my experiences with the next generation of marketing professionals.

Although I don’t make it to many meetings these days, having AMA members to network with regarding consulting opportunities, projects for my students, guest speakers in MBA classes, and keeping up with the field has been invaluable.”

Contact David via Linkedin or at

Interested in being featured as a AMAzing Member of the Week or nominating someone else?  Email:

February 26, 2010

Brand marketers are charged with one over riding responsibility: to be good stewards of the brand. As customers come to expect the opportunity to interact with (hopefully!) the people who are the heart of the brand, new aspects of brand development come into play. Balancing social media inputs while being true to the brand’s promise and values can be a precarious undertaking.

Successful social media communication is built on authentic interactions where people “just talk to each other” instead of passing on pre-crafted tag lines. Opening the enterprise door to allow employees that level of “being yourself,” in the very public social world, can be disconcerting especially if your job is to “protect the brand.”

There are two important questions for brand management to answer before including social media into your brand’s DNA:

  • What does it mean to “protect the brand” in the social web?
  • How can you be a steward of your brand while maintaining your authenticity?

Although social media is shaking up some marketing departments, digital conversational marketing brings exciting possibilities to build stronger relationships. Listening to your customers’ unfiltered voices and hanging out with them on the social web can lead to the ultimate goal of every marketer… loyalty from raving fans.

Toby Bloomberg, Bloomberg Marketing


February 24, 2010

AMA-Atlanta has partnered with Ken Bernhardt, professor of marketing at Georgia State University and Special Assistant to the Dean for Corporate and Community Relations at the Robinson College of Business, to offer the “Ken Bernhardt AMA-Atlanta Outstanding Collegiate Marketer Award.”

Read about the scholarship in the Atlanta Business Chronicle.

February 22, 2010

Coke filmed this Happiness Machine video with a FlipVideo and generated more than 1.5 million YouTube views in one month.  But as Chris Tuff of 22squared will share with you, social media isn’t necessarily about the number of YouTube views – it’s about advocacy.  Here are some other takeaways from the 2/4 AMA Digital Marketing Series:

  • Think Google rules the world? Recommendations from friends on social networks trump Google.  Have you noticed the search engine giant is changing its algorithm to accommodate this shift?  Do a quick search and you’ll now see real-time tweets, and have the option to comment on or “promote” a particular organic search result.
  • The components of a successful social media program (thanks Dave Rollo) are Test (experiment with sites, placements, creative), Define (know your objectives before you launch so you can accurately measure success), Learn (share project takeaways with your client and your internal team) and Optimize (refine and repeat your success).
  • Listen.  Learn.  Act.  You can’t develop a social media strategy without first listening to your fans – and your enemies.

If you couldn’t make the event, or want another look at those impressive stats, check out Chris Tuff’s presentation here.  The next quarterly Digital Marketing Series session is scheduled for late April, but you can get your marketing technology fix in the meantime at AMA’s 2/25 Mobile Marketing 101 event

If you attended the Digital Marketing Series, give us your feedback here!  If you didn’t attend but are interested in the upcoming sessions, let us know what topics or presenters are of interest.

February 19, 2010

AMA Atlanta salutes Ellen Henderson, Collegiate Committee volunteer, for her stellar coordination of AMA Collegiate chapter events. 

Ellen is a project manager with TedCo Worldwide, and has a sweet spot for advertising account management.  She just embarked on a new challenge – her MBA degree – and is excited about pursing the next phase of her career. 

In her own words: “I have only been an AMA member for a little over a year, but have already gotten so much out of it.  It’s great for meeting lots of amazing marketing folks!”

You can get in touch with Ellen through LinkedIn or Twitter.  Interested in taking your membership to the next level by volunteering?  Contact Jessica Covello at

February 12, 2010

Atlanta Marketers:  Come to AMA Atlanta Collegiate’s networking mixer to meet some of the Southeast’s top marketing students and tell them about your career experiences.  Enjoy appetizers, drinks and an exclusive fashion show featuring Banana Republic’s new spring line.

The mixer kicks off  the the 24th Annual AMA Atlanta Collegiate Conference, where students hear from Atlanta’s leading marketers about what it takes to succeed in this field.

Thursday, February 18, 2010 
6:30 p.m.
Hudson Grille Midtown (942 Peachtree St. – Atlanta, GA 30309)

Register now!

February 10, 2010

AMY Awards: Final Entry Deadline Feb. 12, 2010
Don’t miss out on entering your stand-out work for the 2010 AMY Awards. The AMY Awards, which recognize work and individuals that stood out in the Atlanta marketing scene in 2009, will be presented Thursday, March 11, 2010 at The Fabulous Fox Theatre.  

The AMY Awards honor programs and campaigns with innovative strategies, unforgettable creative and outstanding results in 10 different marketing categories. AMA Atlanta also presents annual AMY Awards to an outstanding agency and an outstanding corporate individual. AMY Awards categories, submission requirements and the new online entry form are available at Enter today!  

FREE Nominations for Agency & Corporate Marketer of the Year: Deadline Feb. 12, 2010
Enter your boss, your colleague, your client, your hero or yourself for Marketer of the Year. Nomination forms can be submitted for Agency or Corporate Marketer at

See you at The AMYs with Arthur Blank
In addition to the awards, AMA Atlanta also will officially recognize renowned marketer and philanthropist Arthur M. Blank, co-founder of Home Depot and owner of the Atlanta Falcons, as the 2010 Lifetime Achievement Award recipient.  Blank will candidly discuss the path that lead to his marketing success in a conversation moderated by Robert E. (Bob) Hope, author and accomplished public relations practitioner, live at the 2010 AMY Awards gala.

January 22, 2010

New AMA member Caroline Van Sickle quickly made a mark on the Marketing Technology Special Interest Group as programming liaison. She is a task master – keeping the committee focused on deadlines and action items, and creatively motivating volunteers between meetings.

In her own words: “I have a passion for digital media and the evolution of the dynamic media landscape as it relates to social interaction and the sharing of ideas. Particularly, I have an inherent interest in embracing change and seeking new and challenging opportunities. I have a hard time sitting still, which is proven in my choice of media consumption – I cannot sit quietly in front of a TV, I must be active and interacting with my media!  Therefore, I jumped from broadcast to interactive media sales. I am in awe of the creative genius behind the rapidly changing digital world and I am always looking forward to ‘the next game changers’ within the interactive space.”

Caroline was most recently employed by AOL and is looking for her next opportunity. You can get in touch with her through LinkedIn. Let your skills shine by getting involved on an AMA committee. Contact Jessica Covello at

January 21, 2010

Three companies gave us a peek into their best interactive strategies of 2009 & beyond.

Bert Dumars of NewellRubbermaid shared insights into the Sharpie “Uncap What’s Inside” Social Media campaign. The company shifted its focus from celebrities using its products to real people doing the most creative things with Sharpie. Social Media was integrated with TV and other promotions.

The Result: 10 times the volume of traffic to the site driven by

Top 3 Lessons Learned:

  1. Focus on the customer, not on yourself.
  2. Integrate all your marketing. Social Media in a silo is ineffective.
  3. Show you care about your customer.

Shana Keith of Cbeyond shared insight into how the company optimized its PR outreach to outshout online naysayers. Shana lead the effort to understand the trends, following rules from the book Groundswell for listening actively. She enlisted the service of monitoring tool Social Buzz to establish benchmarks and has had the best success with Twitter.

The Result: The campaign has driven hundreds of leads in the first year and helped realign Cbeyond’s sales approach.

Top 3 Lessons Learned:

  1. Put internal guidelines in place to inform staff of appropriate commenting protocol.
  2. Be ready to invest time in the program and in training dedicated staff.
  3. Balance new media with traditional media. Integrate activities.

Ashley Payne of the Georgia Aquarium, like Cbeyond, wanted a social media program to help overcome negative publicity and, like Sharpie, wanted to use the program to generate leads and traffic. The aquarium uses PR as its primary marketing activity, and with Bernie Marcus’s support, launched an outreach campaign to mothers using solely Facebook and Twitter.

The Result: $100,000 in tickets sales in one year for the program.

Top 3 Lessons Learned:

  1. Be transparent. Accept bad comments. Do NOT try to cover them.
  2. Don’t ignore “small outlets” (individuals with a few followers), their followers could be high-quality people with influence.
  3. Track the program to build credibility internally. Prove results: Drive traffic to Web; drive traffic to venue; increase Twitter followers, build revenue, etc.