Our Signature Luncheon series had another successful networking, lunch and presentation at Maggiano’s Buckhead in November.
As always, parking and access to Maggiano’s is easy. We received feedback from the previous luncheon that there wasn’t enough time to network before the lunch and presentation. In order to give everyone ample opportunity to both network and to find a seat, doors remained closed until lunch was ready to be served.
Lunch was delicious with something for everyone’s taste:
Freshly Baked Bread
Rigatoni in Pomodoro Sauce
Vera’s Lemon Cookies
Once everyone was settled Mark O’Brien began his presentation, The Sport of Business: Everyone Wins When Marketing Teams Up with the C-Suite. Mark, former President and CEO of Mizuno USA, began the presentation by stepping down from the podium to walk around and be closer to the crowd.
This engaging and active presentation style connected him with the audience and was reflective of the insights of connecting with the C-Suite. He provided some big take home ideas:
CEOS DON’T TRUST MARKETERS.
One cause is we don’t speak the same language, and our jargon makes them distrustful. We don’t talk in terms of business goals.
ALIGN MARKETING GOALS WITH BUSINESS GOALS.
This creates results. This creates success for everyone.
Understand the organization’s mission & vision. Align your purpose with the organization’s purpose. Listen to, leverage and lead your people. And finally, always be a coach.
Don’t miss the next Signature Luncheon on January 23rd, also at Maggiano’s Buckhead. Speaker Holly Wasson (Senior Vice President of Brand and Marketing Communications at SunTrust Banks) will be discussing SunTrust’s journey to becoming an iconic American brand. You’ll learn how to:
Register today! http://www.ama-atlanta.com/events/