July 1, 2017

from: Rocket Fuel

Rocket Fuel, Inc., a leading demand-side platform in advertising technology, is a Leader in Forrester’s independent research report, “The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017.”

2017-forrester-dsp-report.pngThe report, subtitled, “People-Based Data, New Paths To Inventory, And Even More Transparency Drive Innovation Amidst Consolidation” assessed top platforms in the space, and further outlined how Rocket Fuel is enabling artificial intelligence (AI) to self-service users at scale: “Rocket Fuel’s future is self-service and bringing AI to marketers.”

Vendors in the report were evaluated based on various, deep criteria across three main categories: Current Offering, Strategy, and Market Presence. Additionally,  Rocket Fuel believes it stands out with its strength in expanding the implications of AI, and driving continuous value for users.  The report notes “Rocket Fuel sees the investment in AI and ML approaches evolving to bring AI-as-a-service to its clients in the future.”

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