March 30, 2012

Jon Anderson was introduced into the Volunteers Hall of Fame.

The Atlanta Chapter of the American Marketing Association is pleased to announce the 2012 Atlanta Marketer of the Year (AMY) Award winners. Winning entries were celebrated on March 29that the Fabulous Fox Theatre. Additionally, AMA Atlanta also recognized The Coca-Cola Company with a Lifetime Achievement Award for their commitment to supporting and growing the Atlanta marketing community for 125 years through education and continuous involvement.

“The AMA AMY Awards is a wonderful opportunity to recognize the best and the brightest from Atlanta’s marketing innovators. Each year this event is a testament to the perseverance of marketers and the new additions to our community of leaders,” said Jo Ann Herold, president, AMA Atlanta. “We were also delighted to recognize The Coca-Cola Company for their marketing lifetime achievement honor. Moreover, we were thrilled to recognize the Ken Bernhardt Marketing Excellence Scholarship winners for their leadership in marketing.”

The AMYs are the annual marketing award of the American Marketing Association Atlanta chapter. The AMYs celebrate more than simply great creative — they reward companies that craft innovative marketing strategies, unforgettable creative and produce outstanding results.

AMY Award Category Submitting Organization — Entry Title — Client
Marketer of the Year – Agency Nick Nelson, Principal/CMO, Liquid Soul Media
Marketer of the Year – Corporate Tim Whitehead, VP, Marketing & Communications, Children’s Healthcare of Atlanta
Visual Branding/Identity – B2B Nebo Agency, “Nebo Agency Visual Branding and Identity – B2B”
Visual Branding/Identity – B2C Relish Marketing, “Change the Game College Recruitment Campaign” for Kimberly-Clark
Integrated Marketing Campaign – B2B Modo Modo Agency, “Smart Meter Batteries Campaign” for Palladium Energy
Integrated Marketing Campaign – B2C Children’s Healthcare Of Atlanta, “Challenging Perceptions and Presenting Solutions To Stop Childhood Obesity in Georgia”
Direct Mail Marketing – 2 Dimensional & 3 Dimensional Iris Atlanta, “IHG Platinum “Thank You” Campaign” for Intercontinental Hotels Group
Email Marketing BrightWave Marketing, “How To Leverage Multiple Channels to Drive Email’s ROI and Growth” for Ted’s Montana Grill
Web & Interactive Marketing – Web campaign/microsite Calphalon, “Calphalon 2011 Web and Interactive Marketing”
Web & Interactive Marketing – Brand Awareness Going Interactive, “” for Cool Juice
Web & Interactive Marketing – Lead Generation/eCommerce Website MLT Creative, “Manheim Specialty’s Inbound Marketing Engine” for Manheim Specialty
Social Media Marketing – Social Media Campaign Engauge, “Family Night Twitter Challenge” for Coca-Cola
Search Marketing – Integrated Search Marketing Prominent Placement, “Straightforward and Integrated Search Marketing Produces Robust ROI” for Edgewater Fullscope
Search Marketing SEO Nebo Agency, “Ingersoll Rand Search Engine Optimization” for Ingersoll Rand
Search Marketing PPC Nebo Agency, “Beatport “Paid Search Campaign”” for Beatport
Integrated PR Campaign Children’s Healthcare Of Atlanta, “Fighting Childhood Obesity With Awareness”
Print Advertising ICre8t Results, “Circulatory Centers” for Circulatory Centers
Broadcast Advertising Children’s Healthcare Of Atlanta, “Issues Warning About Childhood Obesity”
Digital Advertising BBDO New York, “The Good Moodification of Arby’s” for Arby’s
Event Marketing – Event Under $100K Children Healthcare Of Atlanta, “Strong4Life Event on Auburn Ave”
Event Marketing – Event Over $100K Iris Atlanta, “Major League Gaming 2011 Sponsorship Activation” for Sony Ericsson

AMA Atlanta and the AMY Awards team extend our appreciation to all our valued sponsors. Our sponsors generously donated their time and resources to support us. We would like to thank our 2011 AMY Awards Sponsors:

  • Yahoo!
  • Undertone
  • Silverpop
  • Modo Modo Agency
  • ProAV
  • A Divine Event
  • FSI
  • Iris-Worldwide
  • Leader Enterprises
  • Leah and Mark Photography
  • TRG
  • MAC Papers
  • Neenah Paper
  • Microsoft Xbox
  • Expand Media
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Posted on April 2, 2012 by benita wheeler

congratulations on all the winners this year.

Congratulations all!

Posted on May 10, 2012 by tobydiva

Special congrats! to Jon for his dedication to the Atanta/AMA Chapter. It’s great to see his work acknowledged.