The role of marketing has certainly changed in the 20 years I have been a marketer. According the Chief Marketing Journal, the practice of marketing began in the mid-1800’s. Even as late as the early 1900’s “there was no clear concept of the justification of marketing as a productive activity, or as a contribution to economic production.” We have come a long way baby! Boy, have things changed since that time. Today, marketers are expected to be the change agent and driver of growth for an organization.
My key advice to anyone in marketing is as follows:
This study underscores the changing role of marketing and need for marketers to understand the metrics.
There is no better career than marketing. That said, it is imperative that the marketer understand the art and the science of marketing. And lead by exerting influence up, down and across the organization. That is what the business is expecting from marketers today.
– Jo Ann Herold, AMA Executive Advisory Board Member and former VP of Marketing and CMO for HoneyBaked Ham.