This Q4 is a battleground where trust becomes your ultimate competitive advantage. When consumers face an avalanche of promotions and every brand fights for attention, the smartest marketers know that authentic connection—not louder shouting—drives purchase decisions. This panel dives deep into the psychology of peak-season purchasing, exploring how to cut through marketing overload, balance lightning-fast personalization with data security, and leverage holiday psychology for both B2C and B2B success.
With a skyline full of Fortune 500s and a reputation as one of the nation’s top destinations for business and talent, Atlanta has never just built companies — it has transformed industries and influenced how the world lives, shops, and connects. This is a city that has hosted the Olympics, Super Bowls, and soon the World Cup — and it remains the home of brands whose stories reach audiences worldwide.
In this session, senior brand leaders from Coca-Cola, IHG, and Georgia-Pacific share how Atlanta fuels creative excellence and drives consumer behavior on a global scale. From content and storytelling to marketing innovation, hear why Atlanta isn’t waiting for its moment on the global stage — it’s been here all along, and it’s shaping what happens next.
Get ready to glow.
Atlanta doesn’t just shine — it radiates. From brands that shape culture to creatives who light up every room, this city is built on brilliance.
This holiday season, AMA Atlanta cranks up the voltage with ATL in Neon Lights — a high-voltage, glow-soaked celebration that’s all about bold color, buzzing energy, and the bright minds that keep the A electric.
Dress to glow, bring your brightest energy, and help us light up the night — AMA Atlanta style.