AMA Events

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  • AMY Awards
  • May
    11
    The AMA AJC Digital SIG presents: Getting Tried and True Results With Native Advertising

    Speaker:
    Lance Helms & Tricia Ekholm

  • May
    16
    BANDS & BRANDS: How live music promoters are partnering with marketers to grow the next generation of fans.

    Speaker:
    Katrina Johnson, Joe Belliotti, Josh Antenucci, and Jason Carter

With native advertising in a definite mature phase, there are more ways than ever to execute native campaigns on almost any platform you can think of. As a result, the spectrum of campaign types that people call “native” has never been broader.

But the secret to success in native advertising isn’t to jump on the latest platform or content trend. Instead, it’s to have a solid strategy and leverage the power of co-branding to get the client’s message to the right audience in a credible way.

Join Lance Helms, native advertising lead for The Atlanta Journal-Constitution, and Tricia Ekholm, Chief Marketing Officer for the Atlanta Ballet for an inside look at publisher-driven native and a case study showing how native helped power the Ballet’s campaign to introduce their new artistic director to the market.

 

Lance Helms, Native advertising lead for The Atlanta Journal-Constitution

 

 Tricia Ekholm, Chief Marketing Officer for the Atlanta Ballet

 

 

Follow AMA Atlanta on FacebookTwitterLinkedIn andInstagram.

@AMAAtlanta

#AMAATL

 

Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.

Register Now
7:30am - 9:00am Add to Calendar
The AJC
223 Perimeter Center Pkwy NE Atlanta, GA 30346
View in Google Maps

BANDS & BRANDS:  How live music promoters are partnering with marketers to grow the next generation of fans.

As marketers seek out new and meaningful ways to engage with young, hard-to-reach audiences, they are rediscovering just how important music is to their consumers.   

Nielsen research shows that 76% of festivalgoers, and 51% of all consumers, view brands more favorably when they participate in festivals, concerts, tours and Livestreamed events.  Brands as diverse as Coca-Cola, H&M, Toyota and State Farm have had tremendous success with experiential campaigns developed for events like Lollapalooza, Coachella and Bonnaroo and others.  It’s no wonder that sponsorship spending on music tours, festivals and venues was estimated to be nearly $1.5 billion in 2016.

On Tuesday, May 16th, AMA Atlanta’s Entertainment Marketing SIG invites you join some of Atlanta’s most successful live music promoters, festival producers and entertainment marketers for an insiders’ look at how brands are integrating with live music experiences to create lasting bonds with consumers.

Sponsored by:

Hothouse

 
Time: 
  • 11:00am Registration and networking
  • 11:45am Program begins
  • 1:00pm Program ends
Moderator:
Katrina Johnson – Sales Executive, Pandora
Speaker(s):  
Joe Belliotti, Head of Global Music Marketing, The Coca-Cola Company 
 
Josh Antenucci, Senior Partner, Rival Entertainment
 
Mike Walbert - Partner and Director of the A3C Festival & Conference
 
Jason Carter – Founder and President, Sol Fusion Music Group (ONE MusicFest)
 
 

Follow AMA Atlanta on FacebookTwitterLinkedIn and Instagram.

@AMAAtlanta
#AMAATL

Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.

Register Now
11:00am - 1:00pm Add to Calendar
Maggiano's at Perimeter
4400 Ashford Dunwoody Road Atlanta, GA 30346
View in Google Maps

AMY Awards

The AMYs — Celebrating 60 years of The Premier Awards for Marketers


Photos from the 60th Annual AMY Awards

 

Visit the 2017 AMY Awards Website

Over the past 60 years, AMA Atlanta has honored those of you who have set yourselves apart as originals – the marketers that have taken ordinary ideas, situations, and products and made them extraordinary. Those whose concepts and unique execution embody the spirit of the Red Pencil. Those whose BIG IDEAS truly inspire. On March 9, 2017, we'll unveil the best work Atlanta has to offer. The work that transcends the status quo and makes a real impact. Join us at the College Football Hall of Fame near Centennial Olympic Park for an evening of cocktails and celebration as we honor Atlanta's most talented marketers. You don't want to miss it!

Starting in December 2016, please visit amyawardsatl.com to submit your entry and purchase tickets. Please contact Dawn Hill or Brandi Houle (dhill@media-brokers.com or brandi@skylinesoutheast.com)  for more information.

Interested in Sponsoring the 2017 AMY Awards? Click here for more information.

Important Dates

December 1, 2016 - Call For Entries Opens, Tickets go on sale

January 6, 2017 - Entry Deadline - early

January 20, 2017 - Entry Deadline – with late fees

January 27, 2017 - AMY Awards Judging Day

February 3, 2017 - AMY Finalists announced

February 10, 2017 - Early Bird Tickets end

March 8, 2017 - Last day to buy tickets!

March 9, 2017 - Join us for the 2017 AMY Awards Gala at the College Football Hall of Fame

 

Event Schedule

6:00 – Registration / Cocktail Reception / Viewing of Finalists work

8:00 – 9:00 pm Awards Ceremony

 

Announcing the 2017 Finalists!

ADVERTISINGBroadcast (TV, Radio)

AGENCY                              CLIENT/CORPORATION                        ENTRY NAME

 

Brown Bag                          Piedmont Healthcare                          Live Learn Love    

 

StrawberryFrog                   SunTrust                                             Launching the onUp Movement

ADVERTISINGDigital Advertising (Online, Website Sponsorship, etc.)

 

AGENCY                              CLIENT/CORPORATION                        ENTRY NAME

 

Nebo                                  GSMA                                                 Mobile World Congress 2016 Paid Media Campaign

 

Fullscreen                          AT&T                                                  #LaterHaters

 

Edelman                             The Florida Department                       Turning Apathy into Advocacy for the

 

                                          Of Citrus (FDOC)                                  Florida Department of Citrus

ATLANTA MARKETER OF THE YEAR  – Agency

 

AGENCY                              FINALIST                        

NeboAgency                       Kimm Lincoln

InBox Pros                          Chris Arrendale

Search Discovery               Mike Gustafson

DIRECT MAIL MARKETING – (2 or 3 dimensional printed mailing)

 

AGENCY                              CLIENT/CORPORATION                        ENTRY NAME

Internal                              Piedmont Healthcare                          Summit Conference: What Is the Future of Medicine?

Phase 3                              Ingersoll Rand                                    R-Series Launch Campaign

Green Gate Marketing            Episcopal Diocese of Atlanta                Pathways Magazine               

 EMAIL MARKETING

 

AGENCY                              CLIENT/CORPORATION                        ENTRY NAME

 

BKV                                    AT&T                                                  Digital Scratch Off Campaign

 

Internal                              Piedmont Healthcare                          Living Better        

 

Nebo                                  FilmStruck                                          Nurturing Email Welcome Series

ENTERTAINMENT MARKETING

AGENCY                              CLIENT/CORPORATION                        ENTRY NAME

Everywhere Agency             UpTv                                                   Gilmore Girls

EVENT MARKETINGOver $100k Investment

AGENCY                              CLIENT/CORPORATION                        ENTRY NAME

Internal                              Piedmont Healthcare                          Piedmont Clinic 2016 Summit Conference

Johnson Media Inc.             Porsche Cars North America, Inc.          Porsche Presents the Power 30 Under 30® Awards

Gensler                              Sarah Cannon Cancer Institute             Band Against Cancer: The Sarah Cannon Tour          

EVENT MARKETINGUnder $100k Investment

AGENCY                              CLIENT/CORPORATION                        ENTRY NAME

Creative Mischief                United Way of Greater Atlanta             LINC Day of Innovation

Internal                              Veritiv                                                Vendorama Tradeshow in a Box: Attracting Event Attendees

Internal                              GA World Congress Center                  Chinese Lantern Festival – VIP Opening

INTEGRATED MARKETING CAMPAIGNGeneral Market B2B

AGENCY                              CLIENT/CORPORATION                        ENTRY NAME

22squared                          Interface                                            From Negative to Positive

North Highland                   North Highland                                   Performance Improvement Campaign

Phase 3                              Phase 3                                              Global Shop

INTEGRATED MARKETING CAMPAIGNGeneral Market B2C – Revenue Under $1 Billion

AGENCY                              CLIENT/CORPORATION                        ENTRY NAME

Nebo                                  Gas South                                           Lights Up

AR|PR                                ChooseATL                                         The Atlanta Takeover: ChooseATL Goes to SXSW 2016

Green Gate MarketingPlanned Parenthood SE                                 Planned Parenthood Southeast, Hattiesburg 2016 Campaign   

INTEGRATED MARKETING CAMPAIGNGeneral Market B2C – Revenue Over $1 Billion

AGENCY                              CLIENT/CORPORATION                        ENTRY NAME

Internal                              Piedmont Healthcare                          Live Learn Love    

Brown Bag                          Voya                                                   Voya Retirement                  

StrawberryFrog                   SunTrust                                             Launching the onUp Movement

MARKETING ANALYTICS

AGENCY                              CLIENT/CORPORATION                        ENTRY NAME

WebChurn                         Ecolink                                               Raising Marketing IQ            

Creative Mischief                United Way of Greater Atlanta             United Way of Greater Atlanta Child-Well Being Interactive Map

Search Discovery                Search Discovery                                Elevating Client Reporting & Analysis to a New Level

MARKETING/ADVERTISING TECH START UP

AGENCY                              CLIENT/CORPORATION                        ENTRY NAME

Terminus                            Terminus                                            Account-Based Marketing - Atlanta's MarTech Startup

PROJECT MANAGEMENTAgency

AGENCY                              FINALIST                                            

Nebo Agency                      Sarah Christiansen

RISING STAR AWARD

AGENCY                              FINALIST

Everywhere Agency             Lynzee Jablonka

VISUAL BRANDINGB2B

AGENCY                              CLIENT/CORPORATION                        ENTRY NAME

Aloft Group, Inc.                 nThrive Health, Inc.                             nThrive: The Anatomy of a Rebrand

Internal                              Veritiv                                                Word Association for Greater Brand Equity

Phase 3                              American & Efird                                Colorlink

VISUAL BRANDINGB2C

AGENCY                              CLIENT/CORPORATION                        ENTRY NAME

Creative Mischief                United Way Greater Atlanta                 Give 5 Change Lives

House of Current                Artegon Marketplace                          Artegon, The Anti Mall

Green Gate Marketing            Episcopal Diocese of Atlanta                Episcopal Diocese of Atlanta Rebrand

WEB & INTERACTIVE MARKETING – Web Campaign/Microsite – Company Revenue Under $1 Billion

AGENCY                              CLIENT/CORPORATION                        ENTRY NAME

Modo Modo                       Rsam                                                  CRC - Changing the Bad Rap

Nebo                                  FilmStruck                                          Attracting Cinephiles to an Upstart Streaming Service

Definition 6                        El Rey Network                                   Fans Enter the Lucha Underground with a Shareable Digital

                                                                                                    Experience: LuchaYourself.com

WEB & INTERACTIVE MARKETING – Web Campaign/Microsite – Company Revenue Over $1 Billion

AGENCY                              CLIENT/CORPORATION                        ENTRY NAME

Relish Marketing                 Kimberly-Clark Corporation                  Welcome Original Thinkers Talent Acquisition Campaign

Macquarium                       Worldpay                                           World pay EMV Microsite Campaign

StrawberryFrog                   SunTrust                                             Launching the on Up Movement

WEB & INTERACTIVE MARKETING – Lead Generation/ecommerce

AGENCY                              CLIENT/CORPORATION                        ENTRY NAME

Modo Modo                       Rsam                                                  CRC - Changing the Bad Rap

WebChurn                         Ecolink                                               Shopping Cart Crawls then Walks to 25-year Record Revenue

Brown Bag                          Elavon                                                Elavon Hospitality Sales App and Microsite                             

WEB & INTERACTIVE MARKETING – PPC Campaign

AGENCY                              CLIENT/CORPORATION                        ENTRY NAME

Nebo                                  Oreck                                                 TTI Floor Care - Oreck’s Paid Media Strategy

Nebo                                  Brookdale                                          Redefining Senior Living

Edelman                             ZAGG                                                  Creating a Shatterproof Paid Search Program for ZAGG

WEB & INTERACTIVE MARKETING – SEO Campaign

AGENCY                              CLIENT/CORPORATION                        ENTRY NAME

WebChurn                         Ecolink                                               7 Year SEO Itch Scratches Record Revenue and More

Macquarium                       Georgia Natural Gas                            Georgia Natural Gas Website Redesign

Phase 3                              The Home Depot                                Vanity Wars: Who Wore it Best?

WEB & INTERACTIVE MARKETING – Social Media Campaign – Company Revenue Under $1 Billion

AGENCY                              CLIENT/CORPORATION                        ENTRY NAME

WebChurn                         Ecolink                                               25 Year Anniversary Celebration

Search Discovery                Purchasing Power                               Advisory Services Empowers Purchasing Power's Internal Team

WEB & INTERACTIVE MARKETING – Social Media Campaign – Company Revenue Over $1 Billion

AGENCY                              CLIENT/CORPORATION                        ENTRY NAME

Relish Marketing                 Kimberly-Clark                                    Welcome Original Thinkers Talent Acquisition Campaign

Internal                                  Veritiv                                               Facility Solutions Advisors’ It is not just toilet paper!