The Atlanta Chapter of the AMA strives to continually put “Answers into Action” for our members and followers. Our goal for the Atlanta community is to elevate the field of marketing by producing thought leadership material and events, as well as facilitate connections for marketers that provide inspiration, education, direction and leadership.
We are proud to provide the following white paper which was co-authored by leaders from our Executive Advisory Board which consists of local CMOs, agency leaders and Past AMA Presidents. We specifically focused on the role of brand storytelling because it’s a critical subject for all evolving marketers. Today, consumers bring brands into their lives often, so having an engaging brand story is important for enriching that experience. The truth is consumers are in charge these days, so brand exchange and experience must be dynamic (real-time engagement, customized content, cross-screen mobility, etc.) because consumers are less willing to accept static 20th Century advertising. So storytelling becomes one of the new and important ways to foster brand engagement, in a way that inspires consumers to take action whether it be a click, like or purchase.
May Signature Luncheon
Join AMA Atlanta at our May Signature Luncheon where the contributors of the white paper will discuss their findings in more detail.
MODERATOR: Moira Vetter, Founder and CEO of Modo Modo Agency
Walk-in registrations will be available the morning of the event at Maggiano's Buckhead.
May 16th, 2018
11:30am – 1:00pm
11:00am - 11:50am New Member Orientation (optional)
11:00am - 11:50am Networking/Registration
11:50am – 1:00pm Lunch and Presentation
Parking: Maggiano's has a parking garage which is complimentary. It is located in the back of the restaurant. When you enter you will get a ticket and Maggiano's concierge will provide a voucher to you. Please note when parking in the garage you MUST use the stairs and elevators on the south side (to your right if you are in the garage looking out towards Maggiano’s) in order to access the correct exit to enter the venue. Valet parking is also available for lunch at $2 per car. Finally, there is also a parking lot that is adjacent to Maggiano’s which offers paid public parking at $7(not owned by Maggiano’s).