Storytelling 2020: What You Need to Know About Storytelling in Marketing

The Atlanta Chapter of the AMA strives to continually put “Answers into Action” for our members and followers.  Our goal for the Atlanta community is to elevate the field of marketing by producing thought leadership material and events, as well as facilitate connections for marketers that provide inspiration, education, direction and leadership. 

We are proud to provide the following white paper which was co-authored by leaders from our Executive Advisory Board which consists of local CMOs, agency leaders and Past AMA Presidents.  We specifically focused on the role of brand storytelling because it’s a critical subject for all evolving marketers.  Today, consumers bring brands into their lives often, so having an engaging brand story is important for enriching that experience. The truth is consumers are in charge these days, so brand exchange and experience must be dynamic (real-time engagement, customized content, cross-screen mobility, etc.) because consumers are less willing to accept static 20th Century advertising. So storytelling becomes one of the new and important ways to foster brand engagement, in a way that inspires consumers to take action whether it be a click, like or purchase.    

CLICK HERE TO DOWNLOAD THE WHITE PAPER

 

May Signature Luncheon

Join AMA Atlanta at our May Signature Luncheon where the contributors of the white paper will discuss their findings in more detail.

Roundtable Panelists

MODERATOR: Moira Vetter, Founder and CEO of Modo Modo Agency 

PANELISTS:
  • Douwe Bergsma, CMO of Georgia-Pacific
  • Ken Bernhardt, Marketing Consultant and Regents Professor of Marketing Emeritus at Georgia State University
  • Jana Ferguson, President of AMA Atlanta Chief Client Officer at DRUM Agency
  • Alex Gonzalez, CEO of Highwire
  • Jo Ann Herold, CMO of HoneyBaked Ham
  • Jeff Hilimire, CEO of Dragon Army and Co-Founder of 48in48
  • Mike Popowski, CEO at Dagger
  • Ashley Schoenith, Lifestyle Designer and Founder of Heirloomed.com
  • Elizabeth Ward, CMO at United Way of Greater Atlanta

Walk-in registrations will be available the morning of the event at Maggiano's Buckhead.

May 16th, 2018

11:30am – 1:00pm

Maggiano’s Buckhead

Agenda:

11:00am - 11:50am New Member Orientation (optional)

11:00am - 11:50am Networking/Registration

11:50am – 1:00pm Lunch and Presentation

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Parking: Maggiano's has a parking garage which is complimentary. It is located in the back of the restaurant. When you enter you will get a ticket and Maggiano's concierge will provide a voucher to you. Please note when parking in the garage you MUST use the stairs and elevators on the south side (to your right if you are in the garage looking out towards Maggiano’s) in order to access the correct exit to enter the venue. Valet parking is also available for lunch at $2 per car. Finally, there is also a parking lot that is adjacent to Maggiano’s which offers paid public parking at $7(not owned by Maggiano’s).

 

CLICK HERE FOR TICKETS