Innovation Marketing


The AMA Atlanta Innovation Marketing SIG is dedicated to helping marketers discover the emerging trends, tools and ideas that today’s visionary brands are using to compete and thrive in an ever-changing business landscape. Through speaker events, panel discussions and educational seminars led by influential thoughtleaders, we shine a spotlight on innovation success stories across a variety of industries and practice areas.

This SIG is Sponsored by: Hothouse


Innovation is evolution. Our mission is to inspire Atlanta’s marketing professionals, content creators, technologists and entrepreneurs to become change agents within their own organizations by embracing new ideas that have the power to create opportunity.

Get Involved

“Either write something worth reading, or do something worth writing about,” said Benjamin Franklin - one of America’s original innovators. For marketers who are eager to nurture their own curiosity for what’s next, AMA Atlanta's Innovation Marketing SIG offers many opportunities to participate, from topic curation and event planning, to assisting with content creation and media amplification.

Why Join?

With thriving tech businesses and start-ups, an evolving film and television production industry, a vibrant music scene, an influential sports business community and as home to some of the world’s leading brands, Atlanta is home to a growing number of the world’s influential thinkers and doers. Through this SIG, AMA members will be able to network and stay abreast of best and current practices in innovation marketing, while also learning about how they can take their own ideas to the next level.