Atlanta Marketer of the Year Awards (AMY)

The AMYs — The Premier Awards for Marketers Who've Made Their Mark

The AMA Atlanta AMY annual awards competition celebrates marketing campaigns that help build and grow businesses. The AMYs are open to corporate and agency marketing professionals practicing in Georgia. The award winners are announced at the annual AMY Awards Gala and all Finalist entries are showcased during the Gala's cocktail reception.

All work entered in the AMY Awards competition must have first appeared in the media between January 1 and December 31, 2008. Work must have been created primarily in Georgia or have been produced for a Georgia-based company.

The purpose of the AMY Awards competition is to recognize and reward marketing excellence and work that has legitimately been used in the marketplace. Occasionally, an entry is submitted that appears to have been created outside the conventional agency-to-client-to-media marketing structure; as if the entry was created solely for the purpose of winning an award. This type of work is not accepted. All entries for marketing services must have been delivered for the purpose of raising awareness, credibility, value or decisions—and must have achieved results.

Atlanta Agency Marketer of the Year (AMY - Agency)

AMY-Agency nominees are active in the marketing, public relations and/or advertising agency business in a principal or leadership role and are associated with an agency that is headquartered or has a branch/subsidiary in Georgia.

Atlanta Corporate Marketer of the Year (AMY - Corporate)

AMY-Corporate nominees are active in a marketing or marketing-related leadership role at a company or business or Non-profit that is headquartered in Georgia.

Nominations are reviewed by a panel of distinguished judges separate from those judging the group category entries.

Evaluation criteria include:

• Role in the organization


• Business accomplishments and contributions to the business of marketing during the 2008 calendar year


• Demonstration of superior leadership within and outside the organization

Major Entry Categories

1. Visual Branding / Identity - Logo, branding and identity systems


2. Integrated Marketing Campaign - Integrated campaign that aligns multiple media with specific audience needs/wants


3. Direct Response Marketing - Campaign with a direct response objective to generate leads or responses


4. E-mail Marketing - Direct Response campaign using e-mail as a primary communication medium


5. Web & Interactive Marketing - Web presence or interactive marketing vehicle delivered online


6. Search Marketing - Use of search optimization techniques to improve website traffic


7. Social Media Marketing - Use of Web 2.0 Tools and/or websites to affect desired audience response to a product, service or brand


8. Integrated PR Campaign - Public Relations campaign intended to raise market awareness or response


9. Advertising - Purchased Media to raise awareness, interest or response


10. Event Marketing - Produced, independent event or trade show

Visit www.amyawardsatl.com to get the details for entering the 2009 AMYs. Last year was a rousing success. Keep an eye on the great work you're doing this year and pick the best category to enter into the competition. You Belong With the Award Winners.