AMA Atlanta News
20/20 in 2020: Toward a New Vision in Marketing
In February of 2011, the Atlanta chapter of the American Marketing Association (AMA) convened its Executive Advisory Board (EAB) for a roundtable discussion. The question on the table for these top marketing executives was – what do you see unfolding in the next decade? And how can marketers best prepare for the changes ahead?
Three themes ran through the ninety-minute discussion:
I. Shifting sands in the relationship between brands and consumers
II. It’s all about me! The new demand for personalization
III. The paradigm shift in the role of Marketing and the DNA of the marketing organization
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