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		Collegiate Conference
AMA Atlanta 1054 Redwood Drive Norcross, GA 30093 Phone: 404-630-4643 Fax: 678-302-7635 ama@ama-atlanta.com		What is Collegiate Conference 2005 The Collegiate Conference is a career networking and educational event with various activities designed to help students better understand how to: Talk with marketing professionals in different career paths Gain insight into how to match their credentials and interests with a potential field of marketing interest Represent their image, skills and talents to potential employers in new and unique formats How to network for future job potentials The agenda consists of speakers and panels focused on areas of interest like: Diversity of the Marketing What you can do with a Marketing major Personal business foundations Careers in Marketing Experiences of recent graduates Ten secrets every executive should know Plus: Networking skills and a networking event, and A career and vendor fair Who attends? Undergraduate and graduate students from Southeastern colleges and universities are invited to attend. All attendees are pursuing careers or internships in marketing-related fields and most are pursuing degrees in marketing, advertising, or business. Attendees are motivated, committed students who are highly dedicated to pursuing marketing careers. Among last yearŐs attendees: Nine-in-ten had relevant work experience More than 75% were Business majors, many of whom had a focus in Marketing Three-in-four held a leadership position in a student organization on campus The median GPA was over 3.40 Three-in-ten were on the Dean's List and nearly half received other awards or honors Additional Details - Email Subscriber List If you would like to be added to our email subscriber list, please send an email to amacollegiateconference2005@hotmail.com with a subject line of subscribe and we'll send you updates on the conference. Sign-up Sign-up to attend the conference: Click to register online! - Scroll down to 2005 AMA Collegiate Conference to register. Start an AMA Student Chapter Requirements For Starting an AMA Collegiate Chapter On Your Campus Recruit five members (5 students who are willing to become student members of AMA and the charter members of your AMA chapter) Must recruit and maintain 25 members after two years Establish faculty advisor (this person must be an AMA member) Create a constitution (AMA International Headquarters provides an example) Submit paperwork, membership dues for first 5 members, and your one-time $50 chapter affiliation fee to AMA International Headquarters for review Appoint executive board Agenda The morning will focus on trends and careers in the industry and the afternoon will focus on career building. 8:15 - 9:00 Registration and Welcome 9:00 - 9:45 Why We Buy: Ten Secrets Every Executive Should Know Jamie Turner, Founder/CEO, The Turner Partnership 10:00 -10:45 TBD 11:00 - 12:00 Interactive Marketing: What Works at Coca-Cola Melvin Clements, Interactive Brand Manager, Coca-Cola 12:15 - 1:00 Lunch 1:00 - 2:00 Message Marketing: Finding The Heart and Soul of Your Career Patrick Jones, Executive Producer, The Journey Productions 2:00 - 3:30 Career & Vendor Fair What can I do with a marketing degree? Speakers from each of the following areas: Advertising General Marketing Marketing Research Sales Promotions Public Relations 3:30 - 4:15 Young Professionals/Recent Graduates Panel Discussion 4:15 - 4:45 Personal Business Foundations: Building Relationships, Understanding clients, Details of Business Ownership Brady Lowe, Founder, Taste Network and Underground Art Project 5:00 - 7:00 Network Event Network with local industry professionals Cost of Event Early Registration * On or before 02/05/05 $35 Regular Registration On or before 2/15/05 $40 Late Registration On or before 2/21/05 $45 At door registration Day of conference $45 AMA Members Anytime $30 Professors Anytime $30 Other information The day will consist of three main parts: - Conference: 8 AM - 5 PM - Career & Vendor Fair: 12:30 - 4 PM - Networking Event: 5:15 - 7 PM at Underground Atlanta When: This Friday, February 25th, 2005 Where: America's Mart, Bldg. 1 (Merchandise Mart). If you need more information click on http://www.americasmart.com Parking: There is surface and deck parking, and parking at the Hilton Atlanta if you are staying as a guest. Be prepared with cash to pay any parking fees. What Do I Need to Prepare? We recommend you have numerous copies of your resume with you to pass out at the Career & Vendor Fair - as well as at the Networking Event. Many students also have business cards made with their name and contact information to hand out, as well as a leather-type folder or portfolio to take notes throughout the day. The appropriate attire is business professional - what you would wear to an interview. But remember to be comfortable as well - it will be a long day! We also recommend you are prepared for the weather - an umbrella or rain jacket may be necessary. We recommend you have cash with you for incremental costs you may incur, such as food and beverages, parking, MARTA transportation to Underground Atlanta, etc. Click map to enlarge Hotel Information AMA has blocked off rooms for our out-of-town guests at Hilton Atlanta. The hotel is within walking distance to the Conference for your convenience. When calling, please make sure to tell Hilton you are with AMA to receive our special discounted rate. This rate is only available thru Monday February 14th, so reserve your rooms today! Hotel: Hilton Atlanta Phone: 404-659-2000 Address: 255 Courtland Street, Atlanta, GA 30303 Website: www.atlanta.hilton.com

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