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Non-profit Committee Purpose: The purpose of the Non-Profit Special Interest Group is to develop programs to teach non-profits how to leverage marketing strategy to more effectively deliver their respective missions. For more information contact Jana Scoville, janascoville@mindspring.com Volunteer Roles | Nonprofit SIG Summary of open positions:
Co-chairperson The co-chairperson for the NP SIG works closely with the chairperson to manage day-to-day operation of SIG events and initiatives, and typically manages a key initiative. The co-chairperson becomes chairperson in his/her 2nd year, so this role requires a two-year commitment. The co-chair serves as an ambassador for the AMA NP SIG within own personal network, and speaks on behalf of the SIG to groups, etc. as opportunities arise. The co-chair typically manages a key NP SIG initiative as his/her pet project.
The Alliance partnership is a new initiative for the Atlanta chapter, designed to build strategic partnerships with other Atlanta area member-based associations to broaden AMA's reach in the Atlanta market and add value both to AMA membership and our alliance partner's goals. The Alliance Partner liaison for the NP SIG will work closely with the board's Alliance Partner chairperson to forge 2-4 alliance partnerships with GCN, CCT, PMI and others to drive attendance at the NP SIGs 3 anchor events. He or she acts an an ambassador for AMA SIG within own personal network, and commits to attend all 3 anchor events; welcome representatives of alliance partnership and help to ensure success of alliance.
The Sponsorship Liaison for the NP SIG serves as the primary liaison to the Sponsorship committee representing the NP SIGs funding needs. Help identify sales leads of potential sponsors for NP SIG events for Sponsorship committee to pursue. Pitch proposals for sponsorship with sponsorship committee representative or other AMA partner as needed. Write 1-2 simple grants (typically <4 pages) to AMA Foundation for funding support. Coordinate with chairperson and others as needed to complete and submit by fall deadline(s). Attend all events where sponsor(s) have presence to help with spurring networking, recognition, etc.
The Networking & event-planning guru for the NP SIG helps to ensure that our 3 anchor events (Marketing Boot camp, Cause Marketing workshop and a social networking event for nonprofit & corporate professionals) are planned and executed with excellence, thereby earning the SIG a reputation among nonprofit professionals as being host to the most relevant, Òmust attendÓ event. Be an ambassador for AMA SIG within own personal network; available to speak on behalf of SIG to groups, etc. as opportunities arise.
The website and database manager for the NP SIG is 'communication central' for SIG's outreach to the community. He or she ensures that the Atlanta chapter's NP SIG website content is current & relevant, and maintains the database of SIG contacts, including event attendees, email inquirers, etc. and provide outreach strategies to the chairperson. Update the NP SIG website as needed, coordinating with the Chapter's administrative team. Keep chairperson and NP SIG committee members abreast of progress. Be an ambassador for AMA SIG within own personal network; available to speak on behalf of SIG to groups, etc. as opportunities arise.
The New Member Engagement manager for the NP SIG ensures that all new AMA members with an interest in nonprofit marketing are welcomed and connected to the NP SIG and other resources to create a quality membership experience from the start. Work with membership to contact new members who've expressed an interest in nonprofit SIG or pro bono volunteer opportunities, ideally within 30 days of joining. Coordinate with the Website & Database manager to ensure records are updated regularly. Keep chairperson and NP SIG committee members abreast of progress. Be an ambassador for AMA SIG within own personal network; available to speak on behalf of SIG to groups, etc. as opportunities arise.
The Project Manager for the NP SIG's Pro Bono project is the primary day-to-day point of contact with the nonprofit grantee client, and the day-to-day leader of the Service Grant team. A Project Manager/Grant Manager owns the project schedule, ensures effective task delegation to both team and client members, and coordinates regular communications. A successful Project Manager/Grant Manager has two or more years of experience leading teams to deliver quality results, as well as experience directly related to one of our grant areas (i.e. marketing, human resources or databases/IT.)
The Volunteer & Client Manager for the NP SIG is responsible for recruiting, training and volunteer satisfaction of the Pro Bono projects' volunteer corps,a s well as managing client expectations. The Volunteer & Client Manager recruits highly skilled marketing professionals to volunteer their time and skills to execute pro bono work for local non-profits. This person drives members or prospective AMA-Atlanta members to volunteer with the AMA Pro Bono project. The Volunteer Manager reaches out to potential volunteers via several strategic partnerships with leading corporations, trade associations, college and universities and personal networks. Develop and implement partner-specific recruitment programs that maximize our ability to convert prospective AMA members to volunteer applicants. Programs will likely include online advertising, editorial placements, ensuring exposure at events, printed collateral, and speaking opportunities. Work creatively with partners to find additional cooperative ways to fuel the success of our volunteer recruitment efforts and increase impact. Track and report on the effectiveness of recruitment efforts. This person needs to work closely with the AMA board's Alliance partner chairperson as well as others on the NP SIG volunteer team.
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