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Event Archive
Did You Miss Something You Shouldn't Have?
If you would like to see any presentations and/or videos from previous Signature Luncheon programs, just click on the links below:
To see our latest Podcasts, copy the following URL into your iTunes (under Advanced > Subscribe to Podcast...)
www.ama-atlanta.com/podcasts/AMA.xml
You can also download the MP3 files directly, if you prefer:
- How RSS and Blogs will drive business in the future (17.9 MB)
- An insider look at how Cox Communications is combining branding and technology to address an increasingly competitive market place (10.2 MB)
- In the wake of hurricane Katrina, we take a comprehensive look at how the Redcross uses marketing and communications to respond to disasters (16.7 MB)
- Why should companies get excited about CRM? What's cool about customer relationship management? (15.1 MB)
- Sprint/Nextel Chief of Staff talks about how your mobile phone is the new, smaller screen (12.8 MB)
- Top Brand Atlanta architects discuss marketing strategy (19.1 MB)
- Learn how Search works and how to get your company a higher ranking - Be Honest (41.6 MB)
For additional questions on how to download/hear a Podcast, email Matt Wright, matt@iqtv.com
Archived Event Listings
08/26/2010
Digital Marketing Education Series: Part I Market Research; Part II Google Analytics
Location: Cox Enterprises
08/19/2010
American Marketing Association's 9th Annual Wine Tasting Event Taste Wine. Appreciate Art. Build New Contacts.
Location: The Vinings Gallery
06/24/2010
Marketing Technology SIG Luncheon - Site Monetization: Strategies for Profiting from Online Content
Location: Maggiano's - Buckhead
06/15/2010
AMA Atlanta - June Signature Luncheon: From Mad Men to Marketing 2.0
Location: Villa Christina - Perimeter
05/27/2010
Marketing Technology SIG Luncheon - Reputation Management - Taking Control of Your Brand Online
Location: Maggiano's - Buckhead
05/20/2010
AMA Atlanta YP Springtime Networking Fiesta
Location: TBD
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05/18/2010
May AMA Signature Luncheon - Experiential Marketing
Location: Villa Christina
05/13/2010
AMA Marketing Research SIG Education Luncheon - Research Innovations in Neuromarketing
Location: Maggiano's - Buckhead
04/29/2010
Digital Marketing Educational Session 2: Performance Marketing
Location: Cox Enterprises
04/22/2010
April Marketing Technology SIG Luncheon: CEO Roundtable - A Conversation with Digital CEO Entrepreneurs
Location: Maggiano's Buckhead
04/20/2010
April AMA Signature Luncheon: Panel Discussion: The Real Marketing Mix
Location: Villa Christina
04/15/2010
AMA Atlanta YP - Social Media 360 - Perspectives on Social Media
Location: East Andrews Upstairs
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03/25/2010
March Marketing Technology SIG Luncheon: Engaging Customers Using Social Networks
Location: Maggiano's - Buckhead
03/18/2010
AMA Atlanta at the Atlanta Thrashers Game
Location: Philips Arena
03/16/2010
March AMA Signature Luncheon: Hitting a Home Run with your Sports Marketing Programs
Location: Villa Christina
03/11/2010
2010 Atlanta Marketer of the Year (AMY) Awards
Location: Fox Theatre
03/04/2010
March Marketing Research SIG Mixer
Location: East Andrews Upstairs
02/25/2010
February Marketing Technology SIG Luncheon
Location: Maggiano's Buckhead
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02/19/2010
24th Annual AMA Collegiate Conference, Career Fair & Mixer
Location: The Biltmore, Atlanta
02/18/2010
AMA-Atlanta YP Career Mixer - on the Night Before the Collegiate Conference
Location: Hudson Grille, 942 Peachtree St., Atlanta, GA 30309
02/16/2010
AMA Signature Luncheon with Margaret DeFrancisco, CEO, Georgia Lottery
Location: Villa Christina
02/12/2010
AMY Awards Entry Submission and Payment
02/04/2010
Market Tech SIG - Educational Session 1 - Interactive Media
Location: Cox Enterprises
01/28/2010
January Marketing Technology SIG Mixer
Location: Maggiano's Buckhead
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01/19/2010
AMA Signature Luncheon: Marketing Insights with Richard Warner, CEO, What'sUp Interactive
Location: Villa Christina
12/03/2009
Holiday Mixer at Churchills, Buckhead
Location: Churchills, Buckhead
11/17/2009
November Signature Luncheon
Location: Villa Christina
11/11/2009
Atlanta Integrated Marketing Summit 2009
Location: Renaissance Waverly Hotel
10/28/2009
Market Research Special Interest Group Roundtable Breakfast
Location: Maggiano's Buckhead
10/22/2009
October Marketing Tech SIG Luncheon
Location: Maggiano's Buckhead
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10/20/2009
October Signature Luncheon
Location: Villa Christina
10/15/2009
Speed Networking hosted by Young Professionals SIG
Location: FOX Sports Grill
09/24/2009
September Marketing Tech SIG Lunch
Location: Maggiano's Buckhead
09/17/2009
Collegiate Braves Game - Working in Sports Marketing
Location: Turner Field
09/15/2009
September Signature Luncheon - Passion & Creativity in Marketing featuring Mitch Spolan, VP Sales, Yahoo
Location: Villa Christina
08/25/2009
AMA Atlanta Market Research SIG Mixer
Location: Lola Bellini Bar & Restaurant
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08/20/2009
Wine Tasting Hosted by Young Professionals SIG
Location: TBD
07/16/2009
Marketing Technology SIG Luncheon - Searching for Sales: Both Online and In-Store
Location: Maggiano's Buckhead
06/16/2009
AMA Atlanta June Signature Luncheon - "How to Grow your Small Business in Tough Economic Times" with special breakout session following event
Location: Villa Christina
06/11/2009
AMA Next Generation SIG Luncheon/Summit
Location: To Be Determined
05/21/2009
AMA Atlanta Year-End Mixer
Location: East Andrews Café and Bar
05/19/2009
AMA Atlanta May Signature Luncheon
Location: Villa Christina
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05/19/2009
AMA Atlanta Members Only Mixer
Location: Seasons 52
04/30/2009
April Marketing Technology SIG Luncheon: "Peeking Behind the Curtain of Behavioral Targeting"
Location: Maggiano's Buckhead
04/28/2009
April Market Research SIG
Location: TBD
04/28/2009
Brand You: Networking Secrets from LinkedIn and executive coaching firm StarMaker
Location: Maggiano's Buckhead
04/21/2009
AMA Atlanta April Signature Luncheon: "Search Marketing and its Impact on Your Brand"
Location: Villa Christina
04/02/2009
Next Generation Marketing SIG: Winning Business Lessons from the Obama Campaign
Location: 103 West
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03/26/2009
March Marketing Technology SIG Luncheon: How do you partner the leading wireless brand with one of the biggest movie launches in history?
Location: Maggiano's Buckhead
03/24/2009
MR SIG Luncheon "Respondent Engagement: Essential or Excessive?"
Location: Loca Luna
03/19/2009
2009 AMY Awards
Location: The Fox Theater
03/17/2009
March AMA Signature Luncheon - Future of Media & Entertainment Online
Location: Villa Christina
03/17/2009
AMA Atlanta New Member Orientation
Location: Villa Christina
03/11/2009
AMA & AAC Event - Laura Ries "War in the Boardroom"
Location: Maggiano's Buckhead
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03/03/2009
MR SIG Multicultural Mixer - Marketers, Advertisers & Researchers Interested in Targeting the Multicultural community
Location: Halo Lounge
02/26/2009
***THIS EVENT IS SOLD OUT***February Marketing Technology SIG Luncheon: Sharing Your Brand in the Social Space
Location: Maggiano's Buckhead
02/20/2009
23rd Annual AMA Collegiate Conference & Career Fair
Location: The Fox Theatre
02/19/2009
YP Networking Mixer at Bazzaar
Location: Bazzaar Urban Bar
02/17/2009
AMA Atlanta February Signature Luncheon
Location: Villa Christina
02/17/2009
AMA Atlanta New Member Orientation
Location: Villa Christina
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02/10/2009
"Defining Your Career Path"
Location: Gordon Biersch
01/29/2009 - 01/30/2009
AMA Marketing Boot Camp
Location: Georgia Tech Global Learning Center
01/26/2009 - 01/28/2009
MPlanet 2009 - "Challenges of the New Marketsphere"
Location: Rosen Shingle Creek Resort, Orlando, FL
01/22/2009
Marketing Tech SIG Networking Mixer
Location: Seasons 52
01/20/2009
January AMA Signature Luncheon
Location: Villa Christina
01/20/2009
AMA Atlanta New Member Orientation
Location: Villa Christina
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01/14/2009
Market Research SIG Luncheon: M3 Millennials, Media, & Marketing
Location: 103 West
12/04/2008
2008 Annual Holiday Mixer
Location: LIT Kitchen, 433 Bishop Street NW, Atlanta, GA
11/20/2008
Next Generation Marketing SIG presents: Using Social Media and WOM to Build Your Brand
Location: The Mansion on Peachtree
11/18/2008
AMA November Signature Luncheon: "IHG and (r)evolution Partners Describe Revolutionary Approach to Product Development"
Location: Villa Christina
11/13/2008
Atlanta Integrated Marketing Summit 2008
Location: Crown Plaza Ravinia
11/06/2008
Marketing Technology SIG Luncheon: "Tips and Trends to Improve Your Digital ROI this Holiday Season"
Location: Maggiano's Buckhead
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10/23/2008 - 10/31/2008
Success that doesn't change with the season...Find it throught AMA!
AMA Atlanta Fall Membership Drive
· Save $30
· Get a Free $20 Gift Card
· Get a Chance to Win an AirTran Flight
10/21/2008
October Signature Luncheon: ING Financial & BBDO - **Online Registration is Closed. Walk ins Are Welcome! **Re-positioning Financial Services to the Baby Boomer Generation
Location: Villa Christina
10/16/2008
Social Media Panel Hosted by Young Professionals - SOLD OUT !!!!
Location: The Grape At Inman Park
10/07/2008 - 10/25/2008
AMA Atlanta is Calling all Mentees!
10/01/2008
Marketing Research Mixer
Location: The Reynolds, 565 Peachtree St., Atlanta, GA 30308
09/25/2008
Marketing Technology Special Interest Group: Dealing with a Deluge of Digital Publishers and Options More Effectively
Location: Maggiano's Buckhead - 3368 Peachtree Rd., Atlanta, GA, 30326-1009
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09/18/2008
AMA Braves Night
Location: Turner Field, Golden Moon Casino Patio
09/16/2008
AT&T and the Mobility Explosion: The iPhone and Game-Changing Marketing
Location: Villa Christina
08/20/2008
Young Professionals Wine Tasting Mixer
Location: Vinings Gallery
08/07/2008
Dealing with a Deluge of Digital Publishers and Options more Effectively
08/05/2008
Next Gen Marketing SIG Social
Location: Shout!
06/24/2008
AMA 'Thank You' Event
Location: Atlanta, GA
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06/17/2008
June Signature Luncheon Featuring Tim Palmer, VP Marketing Americas, Kodak
Location: Villa Christina
06/17/2008
Next Generation Marketing SIG: Media, Emerging Trends, Strategic Approaches to Integrating Viral/WOM/BT
Location: Steel Atlanta (Wine Room)
06/17/2008
AMA June New Member Orientation Session One
Location: Villa Christina
06/17/2008
AMA New Member Orientation Session Two
Location: Villa Christina
05/20/2008
May Signature Luncheon: Ham it up with Jo Ann Herold, CMO, from HoneyBaked Ham
Location: Villa Christina
05/20/2008
May New Member Orientation Session One
Location: Villa Christina
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05/20/2008
May New Member Orientation Session Two
Location: Villa Christina
05/13/2008
AMA YP SIG 2008 Spring Mixer
Location: Post Alexander
05/06/2008
Market Research SIG:How Multicultural Segments Are Changing The Way We Market and Conduct Research in America
Location: Loca Luna
04/17/2008
Marketing Technology SIG: The "Must Knows" About Mobile Marketing and Technology
Location: Maggiano's Buckhead
04/15/2008
Young Professionals SIG:Online/Direct Marketing/Media/Advertising/Public Relations: Which Marketing Segment is Right for You?
Location: Front Page News Midtown
04/08/2008
April Signature Luncheon: The Marketing of Presidential Candidates in an Election Year
Location: Villa Christina
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04/08/2008
April New Member Orientation Session One
Location: Villa Christina
04/08/2008
April New Member Orientation Session Two
Location: Villa Christina
03/27/2008
2008 Atlanta Marketer of the Year (AMY) Awards
Location: Fabulous Fox Theatre
03/26/2008
LAUNCH OF NEW SPECIAL INTEREST GROUP! Next Generation Marketing SIG: Shopper Marketing: Using Shopper Insights to Better Connect With Your Customer
Location: The Ashford Club
03/18/2008
March Signature Luncheon: Behind the Curtain at the Georgia State University Robinson College of Business MAX Awards
Location: Villa Christina
03/13/2008
Marketing Technology SIG: Using Technology to Support Your Sponsorship Efforts
Location: Maggiano's Buckhead
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03/13/2008
AMA Market Research SIG Networking Event
Location: Park Tavern
02/29/2008
22nd Annual Collegiate Conference & Career Fair -ONLINE REGISTRATION CLOSED BUT ONSITE REGISTRATIONS WILL BE ACCEPTED
Location: Atlanta History Center
02/28/2008
Networking Mixer - ONLINE REGISTRATION CLOSED BUT ONSITE REGISTRATION WILL BE AVAILABLE
Location: High Museum of Art/Table 1280
02/21/2008
Marketing Technology SIG: The Implications of the Broadband Web on Marketing Strategies, Tactics and Organizations with Tony Quin, CEO, IQ Interactive
Location: Maggiano's Buckhead
02/20/2008
February Signature Luncheon with Lou DePaoli, CMO, Atlanta Spirit
Location: Villa Christina The Retreat (HP Building)
02/20/2008
February New Member Orientation Session One
Location: Villa Christina The Retreat of Dunwoody
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02/20/2008
February New Member Orientation Session Two
Location: Villa Christina The Retreat of Dunwoody
02/13/2008
Market Research SIG: Is Your Website Working? Strategies for Research in a Digital World
Location: Maggiano's Buckhead
01/15/2008
Utilizing Multi-Media, Multi-Platform Strategies to Connect With Customers and “The UPS Whiteboard” Case Study
Location: Villa Christina
01/15/2008
AMA Atlanta January New Member Orientation
Location: Villa Christina
01/10/2008
Marketing Technology SIG with Maureen Schumacher from Google & Brian Cusack from YouTube
Location: Maggiano's Buckhead
12/04/2007
2007 Holiday Mixer Benefiting Toys for Tots
Location: Park Tavern
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11/13/2007
November Signature Lunch with Khalil Younes, Global Marketing Director at The Coca-Cola Company
Location: Villa Christina
11/13/2007
AMA November New Member Orientation
Location: Villa Christina
11/08/2007
Marketing Technology SIG: Reaching Consumers in a World of Fragmented Media
Location: Maggiano's Buckhead
10/16/2007
October Signature Luncheon: Tad Hutcheson, VP of Sales and Marketing at AirTran Discusses the Competitive Landscape of the Airline Industry
Location: Villa Christina
10/16/2007
AMA Atlanta New Member Orientation - October
Location: Villa Christina
10/11/2007
Atlanta Integrated Marketing Summit 2007
Location: Atlanta History Center
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10/11/2007
Marketing Technology SIG: YouTube and Emerging Video Trends
Location: Maggiano's Buckhead
10/04/2007 - 10/05/2007
Marketing Bootcamp
Location: Courtyard Marriott (Buckhead)
09/20/2007
Marketing Technology SIG: Web 2.0
Location: Maggiano's Buckhead
09/18/2007
YP Educational Event: Agency/Corporate/Nonprofit/Government: Which Marketing Segment is Right for You?
Location: Mellow Mushroom (1770 Peachtree Street)
09/12/2007
SOLD OUT! - September Signature Luncheon with Suzy Deering of Verizon Corp.
Location: Villa Christina
09/12/2007
Market Research SIG Networking Mixer
Location: Gordon Biersch Midtown
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08/28/2007
6th Annual Young Professionals Wine Tasting & Social
Location: Vinings Gallery
08/22/2007
August Signature Luncheon Featuring Carey Rountree, VP of Marketing, Georgia Aquarium
Location: Villa Christina
06/21/2007
New Member/Volunteer Mixer
Location: Atlanta Brewing Company
05/08/2007
AMA End of Year Mixer
Location: Viewpoint Sales Center (Midtown Atlanta)
04/10/2007
Signature Luncheon with Scot Safon, SVP Marketing & Promotions, CNN Worldwide
Location: Villa Christina
03/29/2007
Atlanta Marketer of the Year Awards (AMY) Gala Event (www.amyawardsatl.com)
Location: Fabulous Fox Theatre
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03/27/2007
Young Professionals SIG: Event Marketing Panel
Location: Eclipse di Luna (Buckhead Location)
03/23/2007
"Evolution of Coke Side of Life Campaign" with John Hackett, CMO, Coca-Cola North America
Location: Villa Christina
02/23/2007
21st Annual AMA Collegiate Conference
02/22/2007
21st Annual AMA Collegiate Conference: Kick-Off Cocktail
02/22/2007
"Marketing to a YouTube Generation" with Joel Lunenfeld, SVP, Media Services, Moxie Interactive, Inc.
Location: Maggiano's - Buckhead
02/20/2007
Signature Luncheon with Alexis Abramson, Ph.D, Lifestyle Gerontologist
Location: Villa Christina
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02/06/2007
Young Professionals Mixer
Location: Lotus Lounge
01/09/2007
Panel: The Changing Music Industry-from Records to Ringtones
Location: Villa Christina
12/20/2006
Market Research Roundtable
Location: Roundtable Member Corporate Offices
Invitation Only
12/04/2006
Young Professionals SIG: Toys for Tots Holiday Mixer
Location: The Globe
11/29/2006 - 12/01/2006
National Event: M.Planet
Location: Walt Disney World Dolphin Resort
11/15/2006
Market Research - SIG Event: Educational Program Topic TBD
Location: Maggiano's Buckhead
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11/14/2006
Signature Lunch: Cherie Stine, Canyon Ranch: The Changing Face of the Luxury Consumer
Location: Villa Christina
11/10/2006
Marketing Technology SIG: Building Consumer Relationships, Loyalty and Sales in the Digital Age through "Precision Marketing"
Location: Maggiano's Buckhead
11/05/2006 - 11/10/2006
Advanced School of Marketing Research
Location: University of Georgia, Athens
11/02/2006 - 11/03/2006
Marketing Boot Camp
Location: Sheraton Buckhead, Atlanta, GA
10/26/2006
Marketing Technology SIG: RSS and Syndication: The Portal to Profitability on the Web
Location: Villa Christina
10/25/2006
Market Research SIG: Using Advanced Analytics to Better Understand and Manage Customer Relationships
Location: Maggiano's Buckhead
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10/10/2006
Signature Lunch: Howard Handler, Virgin Mobile: What Teens Want - The Future of Marketing to our Nation's Savvy Youth
Location: Villa Christina
Speaker: Howard Handler, CMO, Virgin Mobile
09/26/2006
Young Professionals SIG: Sports Marketing Panel
Location: Jocks & Jills (CNN Center)
09/21/2006
Marketing Technology SIG: AvenueA/Razorfish
Location: Maggiano's Buckhead
Speaker: Scott Preacher, Vice President and Managing Partner, Avenue A/Razorfish
09/20/2006
Kick-Off Signature Luncheon: Marketing Atlanta's Pastime with Atlanta Braves SVP, Derek Schiller
Location: Villa Christina
09/18/2006 - 09/19/2006
National Conference: Internal Branding Training Series - Living Your Brand
Location: GA Tech Global Learning & Conference Center
We know that branding goes beyond the traditional marketing activities of advertising, logos and corporate identity. But how can you align your organization’s execution capability with your brand? By aligning your operations to deliver your brand promise, by using the brand
to communicate your organization’s strategies and goals, you can create a more effective,
efficient and unified organization. Learn how to make this happen in your organization by
attending this hands-on, in-depth training program.
• Understand the importance of aligning actions with your Brand Promise
• Understand the value and power of your brand as a management and execution tool
• Explore your brand’s key leverage points
• Develop a plan of action for strengthening your brand through execution
• Use your brand to create meaningful and valued relationships
• Make branding every employee’s responsibility
• Design high-impact brand experiences
Take These Valuable Resources Back to the Office:
• Copy of slides from presentation
• White papers and articles
• Examples
• Conceptual models and checklists
• Bibliography of selected books, articles and web sites
• Guidelines for internal branding
• Internal branding tools
Please visit the AMA National site to register for this event:
http://www.marketingpower.com/aevent_event25862.php
Deadline for early registration is August 18, 2006
Speaker: Debra Semans
Read bio
09/14/2006
Collegiate SIG: AMA College Night at Turner Field
Location: Turner Field
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08/22/2006
5th Annual Wine Tasting and Art Exhibition
Location: Vinings Gallery
Vinings Gallery
www.viningsgallery.com
4686 South Atlanta Road, Suite F
Smyrna, GA 30080
404-794-7762
08/16/2006
Market Research - Roundtable
Location: Maggiano's Buckhead
Invitation Only
07/29/2006
Collegiate Leadership Meeting
Location: TwentySix2 Marketing
06/13/2006
Cleaning Up the Consumer Experience: How Customer Relationship Marketing Drives Demand for Consumer Packaged Goods
Location: Villa Christina
John Petersen, group product director for Cetaphil skin care will discuss the importance and benefits of Customer Relationship Management, otherwise known as CRM, to marketing practitioners. In particular, he will highlight the role CRM has played in Cetaphil’s successful marketing strategy, including the formation of the Skin Care Club, which is a personalized program driven by a highly functional back-end CRM management tool. Following this can’t miss luncheon, you’ll have tips you can use to formulate your own highly targeted and effective CRM strategy.
Salad
Crisp Romaine Tossed in a Roasted Garlic Caesar Dressing with Focaccia Croutons
and Tomato Fresca
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Entrée
Cappellini D’ Christina
Grilled Chicken Breast atop Fresh Basil, Sun-Dried Tomatoes, Capers, Olives
Garlic And Julienne Vegetables With Cappellini Pasta And Extra Virgin Olive Oil
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Vegetarian Entrée
Spinach and Mushroom Quiche with Fresh Fruit Salad
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Fresh Rolls and Whipped Butter
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Dessert
Bittersweet Chocolate Mousse
With Whipped Cream and Chocolate Sauce
Speaker: John Petersen, Group Product Director, Cetaphil
06/07/2006
AMA Atlanta In the Mood Year-End Mixer
Location: Mood Lounge Atlanta
Are you in the Mood for a little fun? Then join AMA Atlanta as we ring in summer (and the end of our fiscal year) at one of Buckhead’s newest hotspots. Mood Lounge features a spacious main room, front & back patios, sleek VIP Rooms all in an eclectic atmosphere featuring latin and world dance music.
First drink is on the house, so come join your fellow AMAers and our guests for a little networking and a lot of fun. For more information on Mood or directions, visit www.moodatlanta.com.
05/25/2006
Your Customers Lives are Becoming More Digital Every Day
Location: Maggiano's - Buckhead
Join Scott Preacher, VP and Managing Partner of the ATL office of Avenue A / Razorfish, in exploring how customers are interacting with the digital space. Explore how to better understand and reach your customers through interactive marketing and the stacking of digital touch points.
Speaker: Scott Preacher
Read bio
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05/17/2006
Ethnography in the ‘Fuzzy Front End’ of New Product Development
Location: Maggiano's Buckhead
This presentation is a unique opportunity to hear perspectives on the role of Ethnography in New Product Development from both the ‘supplier-side’ and ‘client side’ Marketing Research perspectives.
New Product Development (NPD) is about developing useful products that consumers want and that can be manufactured and sold at a price that makes a fair profit. Credible contemporary notions of the NPD stress the importance of forming, early on: 1) deep understanding of the people who will use products, 2) how they will use them and 3) the context in which usage occurs. This is the true “Voice of the Customer”.
The existing tools of Marketing Research, such as focus groups, surveys and concept/usability testing, when used in isolation, don’t always help us understand consumers, their needs and desires. We are faced with such issues as: 1) the limitations of recall, 2) the fragile ‘belief-attitude-intention-behavior’ chain, 3) people’s difficulty in articulating their needs and desires and 4) External Validity (does what happens in a research setting apply to the real world?)
Failure to overcome these issues diminishes Marketing Research’s contribution to New Product Development. This comes at a time when Market Research is being called upon to take on an expanded leadership role in NPD. The first order of business is to improve the usefulness of our existing methods. One way that this is going to happen is greater emphasis on Observational methods. Observational methods go by many names, including ‘New Product Ethnography’, whose signature attributes include: 1) observation of people doing whatever it is they do on their own turf, 2) qualitative in approach, 3) inductive in nature (does not start with hypotheses), 4) ‘Participant-Observation’ (Interaction with Research Participants) and 5) Depth Interviewing (Long-Open-ended Interviews)
Unlike traditional Anthropology, New Product Ethnography emphasizes actionable insights into consumer behavior and lifestyle activities, consumer preferences for product features, form factors, materials, color, patterns of use and purchase.
As it turns out, New Product Ethnography also helps us to improve the strength of our ‘legacy’ methods. For example, the actionable insights from field observation help us to construct the hypotheses and identify the right questions to ask on surveys, as well as whom to survey. It helps us to choose the most fruitful issues for focus groups (and who to include as well). It also helps us to select the most appropriate participants and the tasks they should perform in concept tests and usability tests.
Don Rickert and Jay Heisler will explain all of the above in detail and present a new Stage Gate model for navigating the difficult but essential ‘Fuzzy Front End’ of NPD.
Speaker: Jay Heisler & Don Rickert
Read bio
05/16/2006 Young Professionals Speed Networking Mixer: Ready, Set, Network!
Location: Front Page News, 1104 Crescent Avenue, Atlanta, GA
Main sponsor: Front Page News
Other sponsors: PowerCore, Wine and Dine, All Fired Up and Sycamore Grille
Expand your network in 1 hour and learn skills to get you on the fast track to becoming a better networker. Join the Young Professionals on Tuesday, May 16th at 7:00 p.m. at Front Page News, one of Midtown's hotspots, for a fun night of speed networking.
Special guest Wendy Kinney from PowerCore, the most effective referral network in America, will provide a crash course in networking before the mixer begins.
Light appetizers will be provided and a cash bar will be available.
All attendees have a chance to win great prizes such as a gift certificate to All Fired Up and more.
Register online at www.ama-atlanta.com
Date: Tuesday, May 16
Registration Begins: 6:30 p.m.
Time: 7:00 – 9:00 p.m.
Location: Front Page News
1104 Crescent Avenue
Atlanta, GA
Cost/pre-registration
BEFORE May 15: $0 for members, $5 for non-members
AT DOOR: $10 for everyone
Speaker: Wendy Kinney, PowerCore
Read bio
05/09/2006
Changing Consumers and Customers, Drew Panayiotou, Hershey's Vice President, Global Confectionary and New Platforms
Location: Villa Christina
As the undisputed market leader in the snack food business and the largest North American manufacturer of quality chocolate and non-chocolate confectionery products, The Hershey Company must stay two steps ahead of market trends to keep its healthy position in the minds of consumers and with its stockholders.
With revenues of over $4 billion and more than 13,000 employees worldwide, The Hershey Company markets such well-known brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat, Almond Joy, Mounds, Jolly Rancher, Twizzlers, Ice Breakers, and Mauna Loa, as well as innovative new products such as Take 5 candy bar and Hershey's Cookies. Originally from Atlanta, Vice President of Global Confectionary and New Platforms Drew Panayioutou will return to our city from Hershey, PA to discuss the company’s latest product development and marketing initiatives. And, if you’re lucky, you’ll even get to take some of the company’s newest products home with you.
Salad
Margarita Salad
Fresh Mixed Greens Topped with Fresh Tomato Salsa, cheese, Tortilla Strips, Black Beans and Creamy Margarita Dressing
~~
Entrée:
Softball Cut Sirloin
over Au Gratin Potatoes and Spinach finished with a Pomegranate Demi
~~
Fresh Rolls and Whipped Butter
~~
Dessert:
Key Lime Pie
Option Vegetarian Entrée:
Four Cheese Stuffed Ravioli tossed in a Pesto Alfredo cooked until golden brown
VEGETARIAN MUST BE ORDERED WHEN REGISTERING FOR EVENT
Speaker: Drew Panayiotou, Vice President, Global Confectionary and New Platforms
Read bio
04/20/2006
7@7 Series: The Marketing Horizon
Location: Sheraton Buckhead
Join AMA Atlanta for this special event featuring seven of the Atlanta's hottest brands as we look at the Marketing Horizon. It's called 7@7 because we are going to have seven speakers and it starts at 7pm. 7 at 7. You get the idea. The April 20th dinner event will take a look at the Marketing Horizon from seven different views, giving you and your company a well-rounded perspective of the hottest marketing technologies and capabilities.
Borrowed from the variety show's theatrical style, the 7@7 Series will allow each speaker 10-15 minutes to showcase an example that best typifies what is possible with marketing technology, what is on the marketing horizon, and how each will improve the way we all market to our customers and consumers. By the end of the evening, attendees will take home seven exciting examples that we can all incorporate in our businesses.
The 7@7: Marketing Horizon speakers include:
Jeremy Seda, Director, Online Productions, American Cancer Society
Jennifer Kolshak, Director of Email Marketing, Equifax
Dan Dooley, Director, eCommerce Marketing, Georgia-Pacific
Paul Greenberg, Director, Consumer Marketing, The Weather Channel
Andy Mitchell, Director of Interactive Marketing, CNN
Lou DePaoli, EVP, CMO, Atlanta Spirit Group
Mitch Spolan, Executive Director, Yahoo!
Please join us at the AMA Atlanta Marketing Technology committee�s 7@7 event on Thursday, April 20 at 7pm at the Buckhead Sheraton.
AMA Dinner Menu
Salad
Mixed Field Greens Salad with Tomato & Cucumber with choice of dressing
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Entree
Chicken Breast filled with Wild Mushrooms, Boursin Cheese and Spinach served with a garlic cream sauce with side of vegetables and starch
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Warm Rolls & Whipped Butter
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Dessert
New York Style Cheesecake with Fruit Topping
04/19/2006
Market Research Roundtable
Location: BellSouth Corporate, Buckhead
Invitation Only
General Discussion
04/19/2006
"Why Much Brand Communication is a Waste of Money." MEMBERS ONLY EVENT - Meet Marketing Guru Don Schultz at Zyman Brand Institute and AMA Atlanta Event
Location: Emory University, 1300 Clifton Rd., Atlanta, GA 30322; Room W525
Main sponsor: AMA Atlanta and Zyman Institute for Brand Science
If you are an AMA Atlanta member, you will not want to miss the chance to meet Don Schultz, professor Emeritus-in-Service of Integrated Marketing Communication at Northwestern University, and president of Agora, Inc. AT NO COST. The Zyman Institute for Brand Science and AMA Atlanta are teaming up for this great opportunity to hear from a renowned marketing guru on, "Why Much Brand Communication is a Waste of Money."
The reception begins at 6:30 p.m., and the presentation begins at 7 p.m., in room W525 at Emory University's Goizueta Business School, 1300 Clifton Road, Atlanta, 30322. ONLY 50 AMA Members can attend - so sign up now! If you plan to attend, we encourage you to also call 404-630-4643 to register.
Speaker: Don Schultz
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04/18/2006
Cause Marketing 101 for Non Profits
Location: Imagine It! The Children's Museum of Atlanta - 275 Centennial Olympic Park Dr, Atlanta, GA 30313; www.imagineit-cma.org
In today’s challenging economic environment, nonprofit leaders recognize the need to diversify their funding sources and develop alliances that enable them to more effectively and efficiently accomplish their missions. Cause marketing partnerships can help many group accomplish both of those objectives. The many benefits of cause marketing identified by Independent Sector include:
•Impact on mission
•Increased revenue
•Enhanced visibility of the cause or the nonprofit’s message
•Access to new audiences
•Connections to the corporation’s network of employees, suppliers, distributors, and other contacts
•Expertise in marketing, strategy development, and other corporate experience
If cause marketing is new to you or to your organization, here’s the foundation you need to attract partners and build powerful programs!
Speaker: Mollye Rhea
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04/11/2006
Speaker: Dennis Adamovich, CMO, The Cartoon Network
Location: Villa Christina
The CMO of Cartoon Network, Dennis Adamovich, is our featured April Signature Luncheon speaker and will cover a very elusive topic in today's marketing world - marketing to kids. In fact, he'll be discussing "Marketing to Kids and Adults through Cartoon Network."
Adamovich is responsible for strategically planning and implementing all marketing efforts designed to build viewer preference and loyalty to Cartoon Network, Adult Swim and Boomerang—from their distinctive programming and characters to their unique brand identities and off-channel presence at sponsored events and at retail. Don't miss his presentation!
Cartoon Network, currently seen in more than 88 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.’s 24-hour, ad-supported cable service offering the best in animated entertainment.
SALAD
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Iceberg Wedge Salad with Maytag Blue Cheese, Bermuda Onions, Tomatoes with a Warm Bacon Vinaigrette
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Entrée:
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Herb Crusted Chicken Breast
With Garlic PIPED Potatoes, Haricot Verte, Carrot Ribbons finished with a Cranberry Buerre Blanc
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Vegetarian Entrée
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Marinated Portobello Mushroom stuffed with Spinach and Gorgonzola Cheese served atop Traditional Ratatouille
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Fresh Rolls and Whipped Butter
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Dessert
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Apple Crumb Pie
With Caramel Sauce and Cinnamon Whipped Cream
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Freshly Brewed Coffee, Decaffeinated and Iced Tea
Speaker: Dennis Adamovich
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04/04/2006
Young Professionals SIG Presents "How to Make a Difference in Your Organization"
Location: Fox Sports Grill in Atlantic Station
Have great ideas but don’t know how to present them to management? Want to make your mark at your organization? Come spend the evening with AMA’s Young Professionals to learn how to make a difference in your organization on Tuesday, April 4th at Fox Sports Grille, one of Atlantic Station’s premiere places to dine. You'll learn how to identify if your idea will drive business and is measurable; how to accurately prepare the idea in a proposal format and what to include; and how to approach senior management and present your idea.
Hear from metro-Atlanta business professionals:
Larry Bell, Managing Director, Executive Education Programs, Coles Executive MBA Programs, Kennesaw State University
Jessica Miller, Vice President of Marketing, Goody Products
Lindsey Snyder, Account Executive, Vivid Marketing
Carl Young, Speaker/Trainer/Consultant, C. Young Consulting is the moderator.
Light appetizers will be provided and a cash bar will be available.
Each person that pre-registers gets a chance to win free passes to ALIVE! Expo, Atlanta’s Premiere Health and Wellness Event, taking place April 29-30, 2006.
03/30/2006
Behind the Scenes.. at the NEW High Museum & Woodruff Arts Center
Location: The High Museum of Art
Following a decade of unprecedented growth in exhibitions, community programming and collection building, the High Museum of Art has completed a major expansion designed by Renzo Piano. The project is the cornerstone of the overall upgrade of Atlanta’s Woodruff Arts Center. Three new buildings for the High provide new exhibition space as well as enhanced education and programming facilities that more than double the size of the Museum’s landmark building designed by Richard Meier.
The Susan and John Wieland Pavilion, the largest of the three buildings, houses part of the High’s permanent collection and special exhibitions. The Pavilion features an expansive lobby with an outdoor terrace, retail shop, coffee bar and visitor amenities. Glass-enclosed bridges link the current High building to the Pavilion lobby and skyway levels.
On Thursday, March 30, AMA Atlanta and Creativity Atlanta are partnering to bring you a behind-the-scenes, after hours look at the new High, including a first look at new exhibits The Quilts of Gee’s Bend and Chuck Close: Self Portraits 1967-2005.
Enter at the Peachtree St. / Stent Family entrance and join us for networking, food and drinks as we celebrate at one of Atlanta’s most important cultural landmarks.
03/14/2006
March Signature Luncheon: Delivering Your Brand Successfully Through Online Media
Location: Villa Christina
Too often examples of online branding are demonstrated with expensive and exclusive publisher arrangements, deep content integration or complex viral campaigns on the web. In reality, great online marketing opportunities exist now, inexpensively through innovative creative execution.
MSN will look at how various brands are engaging their target audiences within the online ad unit itself. We’ll discuss the innovative ways that major marketers are utilizing strong creative execution like video and rich media to enhance their overall marketing mix, engage their target and develop their brand message in order to increase sales.
Speaker: Glen Caruso
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03/08/2006
Special Members Only Event - An Evening at Emory with A.G. Lafley, Chief Executive of P&G
Location: Goizueta Business School Auditorium
This exclusive AMA offering is open to FIVE MEMBERS ONLY - Register Now to Get a Seat
In partnership with the Goizueta Business School at Emory University, five (5) lucky AMA members will be able to hear the Chairman of the Board, President and Chief Executive of Procter & Gamble speak about leadership and how to make it to the top. Admission to this event is FREE.
Speaker: A.G. Lafley, Chairman of the Board, President and Chief Executive of Procter & Gamble
Read bio
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02/24/2006
20th Annual Collegiate Conference
Location: Emory Goizueta Business School
Be sure to join us for this year’s 20th Annual Collegiate Conference!
8:00 - 9:00am Registration
Gambrell Hall Auditorium (corner of Fishburne & Clifton).
PRESENTATIONS:
9:00 - 10:00
Beth Weitzman, Editor of Jezebel Magazine
10:00 - 11:00
Jennifer Dorian, SVP-Branding and Business Development at Turner
11:00 - Noon
Panel Presentation, moderated by Alex Kaminsky
"How the Marketing World is Changing"
Noon - 1:00 pm Lunch on your own
1:00 - 4:30 Career Fair on the First Floor of the Emory Goizueta Business School (across from Gambrell Hall).
The following workshops will take place in Goizueta Business School in classrooms: (301, 304, 331, 334)
1:00 - 1:30
Boost Your Resume, Event & Sports Marketing
1:30 - 2:00
Boost Your Resume, Sales Training Workshop
2:00 - 2:30
What it takes to get an internship at Turner, Internet Marketing, Building Your Personal Brand
2:00 - 3:00
Marketing to Emerging Segments
2:30 - 3:00
Should I get an MBA?
3:30 - 4:30
Networking Workout!
For only $75 sign up as an AMA National & AMA Atlanta Member AND pay for your conference fee.
*Walk-In registrations will be accepted at the door.
conferencedirections.pdf
(Conference directions)
GBS invite map 1_06 3.pdf
(Goizueta Business School Map)
Read bio
02/23/2006
Kick-Off Networking Event
Location: Emory Goizueta Business School
A Networking Event to kick-off this year’s 20th Annual Collegiate Conference!
For our professional members, a perfect place to network, recruit for fresh talent or interns, and to promote your business to students from across the Southeast, among the company of more of Atlanta’s top marketing professionals.
For our students & young professionals, at this event you will have the opportunity to meet with Atlanta’s top marketing professionals, put your networking skills to the test and scope out the latest job & internship opportunities. At this event, you will register for the Collegiate Conference, receive your Conference Packets, & choose your workshops for the Conference – so don’t miss this event!
Students: Register to attend the Collegiate Conference on 2/24 and there is no charge to attend this event (please bring your student ID). Click here for more information about the Collegiate Conference .
For all, live music and beverages (21+ only) will be on hand to make this a truly spectacular event!
02/23/2006
Marketing Technology SIG presents: “How Search Works with HowStuffWorks.com"
Location: Ashford Club
Join the AMA Marketing Technology group on Thursday, February 23 for our monthly luncheon, as we hear from Gabe Vehovsky, EVP of Strategy and Research for Atlanta-based HowStuffWorks.com, about one of the hottest and yet still misunderstood web terms around…search marketing.
Turn the page of any trade rag and you’ll see Search Marketing woven into the story. Jupiter Research says that Search will be the key driver as online sales double over the next five years to become a $20 billion industry.
If you’re involved in marketing technology, then you don’t want to miss this event. Vehovsky brings years of business and web experience and has helped grow HowStuffWorks with ideas from the back of Jeff Arnold’s napkin (the same set of idea-laced napkins that spawned WebMD) to a worldwide web property. HSW has attracted millions of investment dollars from some of the biggest names on the Internet, including most recently Carl Icahn.
*Please Note: Vegetarian meals MUST be pre-ordered when registering.
Speaker: Gabe Vehovsky, EVP of Strategy and Research for Atlanta-based HowStuffWorks.com
02/20/2006
Signature Luncheon with Alexis Abramson, Ph.D, Lifestyle Gerontologist
Location: Villa Christina
02/16/2006
New Year, New Network Young Professionals Winter Mixer
Location: Pie Bar
Want to expand your network? Need to find new team members? Join the Young Professionals for a fun night of networking at Pie Bar, one of Midtown's hippest restaurants, on Thursday, February 16th at 7:00 p.m. Light appetizers will be provided.
Each person that registers gets a chance to win great prizes such as a Massage for Two at Spa Sydell and a Fitness Together workout session during our marketing trivia segment.
Members: there is no charge when you pre-register and bring a (non-member) guest with you. If you come without a (non-member) guest there is a $5.00 registration fee at the door.
02/15/2006
BY INVITATION ONLY Atlanta Market Research Executives Roundtable
Location: UPS, 55 Glenlake Parkway, Atlanta
BY INVITATION ONLY:
This is the 2006 kick-off meeting for the by invitation only Market Research Executives Roundtable meeting. It will be an informal discussion format as always. Some have indicated a particular interest in ethnographic research, so if you have any particular intelligence or information with it, please be prepared to share. If you plan on attending, please take the time to register now. Thanks!
LOCATION: UPS is located at: 55 Glenlake Parkway, Atlanta, GA 30328 (Exit 5b, Abernathy Rd off of GA 400 if going North Bound)
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02/09/2006 - 02/10/2006
AMA Nonprofit Marketing Bootcamp
In today’s challenging economic climate, every nonprofit needs an organization-wide commitment to a comprehensive marketing strategy to help it stand out among the growing number of nonprofits competing for funding, programs, and volunteers. To focus your organization’s marketing efforts to drive results, the AMA offers this highly interactive program facilitated by an experienced AMA instructor.
What it is
The AMA & AMAF Nonprofit Marketing Bootcampä provides training in marketing fundamentals with a strategic overview of what marketing involves and how it can be applied in nonprofits.
Who it is for
The program is designed primarily for staff new to nonprofit marketing. Staff with more marketing experience may also want to attend Bootcamp for a back-to-basics refresher.
What you will learn
This intensive 11/2 day workshop will equip participants with critical knowledge and skills they can use immediately. Topics covered in this interactive, hands-on learning session include:
- What marketing is and is not
- Understanding who your “customers” are
- Competitive differentiation and positioning
- Using the marketing mix
- Insight on the customer’s experience and branding
- Strengthening stakeholder relationships
- How to develop a marketing plan.
For more info and to Register Click Here
02/07/2006
Speaker: Charles Brewer, President, Green Street Properties (founder of Mindspring)
Location: Villa Christina
After creating a phenomenal technology company and selling to Earthlink, Charles Brewer has moved on to a new challenge - real estate development. But his way, is always innovative. Green Street Properties, LLC is a real estate development company dedicated to creating healthy, loveable communities. The company focuses on its projects' surroundings to create beautiful, walkable, exciting urban environments, and is committed to principles of new urbanism and smart growth.
Mr. Brewer will discuss why he decided to build a walkable neighborhood, and how marketing a new community concept has its positives and negatives. Come learn how Mr. Brewer plans to change the real estate industry - like he changed technology.
Speaker: Charles Brewer
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01/10/2006 BRANDING ATLANTA: WHY NOW?
Presented by The Brand Atlanta Campaign
Location: RETURNING TO: Villa Christina
Main sponsor: Brand Atlanta
According to USA Today, Atlanta is a city “somewhere between Scarlett O’Hara and hip hop” and “a great place to live but a boring place to visit.” In an effort to put “the ATL” on the map, the city recently launched the $8 million Brand Atlanta Campaign. While the campaign’s new tagline “Every Day is an Opening Day” and hip-hop anthem have received mixed reviews around town, AMA Atlanta invites you to hear from two of the Atlanta marketing professionals who were key to the rebranding effort, as they tell the story of how they did it and why our fair city needed rebranding.
Speaker: Vicki Escarra and Hala Moddelmog
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12/13/2005
Learn How to Turn your Holiday Cards into CASH
Location: Anthony's
Your personal and professional success depends on the quality of your relationships with others. Yet most of us don’t spend enough time building and nurturing the key relationships we need to achieve success. That’s where Relationship Economics comes into play. This holiday season, don’t just mail hundreds of cards so that you can mark it off your “to do” list. Instead, come to the session and learn how you can build relationship currency that will translate into funding for your organization in the New Year!
During this informative workshop, you will learn about important Relationship Building techniques, including:
* Networking vs. Building a Portfolio of Relationships
* Relationship Dynamics: Diversity, Quality & Quantity
* “MENOW” – a system for learning to REALLY get to know everyone you meet!
* Building Relationship Currency™ Defined by Deposits you make first!
* The Personal Brand YOU!
* And more!
Speaker: David Nour
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12/05/2005
Holiday Mixer Presented by AMA-Atlanta
Location: Main sponsor: Park Tavern & Miller Brewing Company Import Division
Members Get in Free With an Unwrapped Toy
Kick off the season with AMA-Atlanta and help make a child’s holiday brighter by attending the Holiday Mixer, which benefits Toys for Tots at Park Tavern from 6:30 p.m. - 9:00 p.m. Bring a toy to donate to Toys for Tots, network with Atlanta’s top marketers and enter a raffle for wonderful prizes!
One free raffle ticket is included with registration. Complimentary Peroni and Pilsner Urquell will be provided by Miller Brewing Company Import Division. Light hors d’oeuvres will also be provided.
ON OR BEFORE DECEMBER 2nd: Free to members and $5 for non-members with an unwrapped toy.
AT DOOR: $5 for members and $10 for non-members with an unwrapped toy.
11/17/2005
It’s a Wireless World After All
Location: Maggiano's Buckhead
With the recent launch of the iPod Video and the announcement by NBC and CBS that consumers may some day soon be able to buy TV shows for a buck, the mobile entertainment and wireless marketing arena has never been more exciting.
Bill Collins with Sprint Nextel will be our featured speaker talking about the growth of wireless technology and where the marketplace is going --- high speed data, music, video -- all in the palm of your hand. Your wireless phone is truly about to become the “third screen.” Learn about how the new Sprint Nextel is helping to shape the industry and introduce new wireless technologies to empower customers to do what they want, when they want, where they want.
Bring a friend to this event and automatically be entered into our free “door prize” drawing for a new Sprint Nextel phone.
Speaker: Bill Collins, Sprint Nextel
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11/10/2005 - 11/11/2005
Beef Up Your Skills and Marketability - Marketing Boot Camp Returns Enroll Yourself or Your Team TODAY!
Location: Sheraton Buckhead Hotel, 3405 Lenox Road NE, Atlanta, GA 30326
The Marketing Boot Camp is a day and a half basic marketing program designed to enhance those who are new to the profession with skills to work with any marketing team more effectively. Click here for more information and to register. Don't delay - get your reservation NOW!
This highly educational and interactive program is facilitated by Wesley J. Johnston, CBIM RoundTable Professor of Marketing and director of the Center for Business and Industrial Marketing in the Robinson College of Business at the Georgia State University. This seminar is designed to teach members of a company's marketing team a solid understanding of basic marketing principles and processes, including how to analyze market opportunities and select target markets, differentiate a company's products and services from competitors, and organize, implement and evaluate marketing programs.
Topics Covered Include:
•What Marketing Is Not and What it Is
•How Marketing Works
•A Demonstration of the Marketing Process: A Case Study
•Analysis of Marketing Opportunities and Market Selection
•Differentiating Yourself from Competitors
•Marketing Programs
•Organizing, Implementing, and Evaluating Marketing Plans
•A Demonstration of the Marketing Process: A Second Case Study
•How to Make Your Own Marketing Plan
Limited space is available--Register before November 4th to ensure that you have a spot! Call AMA's toll free number at 1-800-AMA-1150 or Click here to register online.
Cost: AMA members only pay $425; Non-members pay $650, which includes a one year AMA membership.
For more information, contact Lauren Cangelosi, VP of the Young Professionals special interest group of AMA Atlanta. All reservations will be processed through the AMA International Headquarters at http://www.marketingpower.com/bootcamp (Click on the Atlanta conference dates and complete the registration form!)
Wesley J. Johnston Bio.doc
11/08/2005
Signature Luncheon - Nick Wreden, Author of ProfitBrand: How to Increase the Profitability, Accountability & Sustainability of Brands
Location: 103 West
Main sponsor: Aquent Marketing Staffing
ProfitBrand: Increasing the Profitability, Accountability and Sustainability of Brands, a new book by Nick Wreden, provides tools, formulas and techniques to ensure that branding investments pay off. Wreden will be the speaker at our November 8 Signature Luncheon, where signed books will be available to all attendees at a discounted price of $25.
Everyone knows that 20 percent of customers generate 80 percent of profits, but not many companies realize that 15 percent of their customers are unprofitable. Calculating customer profitability is critical to garner buy-in from the CEO, justify brand expenditures to the CFO and build accountability for the CMO. In this compelling Signature Luncheon, author and international brand consultant Nick Wreden will explain how to measure and increase customer profitability, and what five easily captured metrics provide an instant picture of brand health and sustainability (hint: they don't include "brand equity" or "awareness").
If you are a new member or would like to learn more about getting involved with AMA, please attend our Membership Orientation 11:00 am to 11:30 am.
Costs:
Register by November 1st:
$30 members/$45 non-members
Register by November 4th by noon:
$35 members/$50 non-members
Door Price: $55
Menu: Caesar Salad, Dijon Crusted Chicken Breast with Parmesan Potato Puree and Asparagus, and
Chocolate Mocha Terrine
nick_wreden.ppt
(powerpoint presentation)
nick_wreden.wmv
(interview with Nick Wreden)
Speaker: Nick Wreden, Author - FusionBrand and ProfitBrand
Read bio
11/03/2005
AMA on Location – The Center for Puppetry Arts with Author Bonnie Ulman, Trillion Dollar Moms
Location: The Center for Puppetry Arts
Recent statistics show that mothers control 80 percent of all household spending - a proportion that represents $1.7 trillion in potential sales for marketers. That network of spending extends even further when you consider that moms are faced with buying decisions - from purchases at the office to healthcare selections for aging parents - in nearly every aspect of their lives.
This all presents a potential windfall for savvy marketers. As co-author of Trillion Dollar Moms, Bonnie Ulman says many industries, brands and services are failing to tap into this lucrative demographic. Marketers need to update and tweak their strategies to realize growth in sales and increased market share. At the Nov. 3 AMA on Location, AMA Atlanta members and guests will have a chance to hear firsthand the insight shared in Trillion Dollar Moms - and to purchase signed copies of the book for the full story.
Following the presentation, our host, The Center for Puppetry Arts, will offer guided tours of the museum and facilities, including backstage areas where puppets are made and stored. Don’t miss out on this unique cultural treasure – a magical place where children and adults are educated, enlightened and entertained. Since 1978, the Center has introduced millions of visitors to the wonder and art of puppetry, and has touched the lives of many through enchanting performances, curriculum-based workshops and the hands-on global museum.
6-6:30 p.m. – Registration and networking (cocktails and hors d’oeuvres included with admission)
6:30-7 p.m. – Presentation
7-8 p.m. – Tours and networking continues
Speaker: Bonnie Ulman, Author
10/27/2005
AMY Awards Gala Event
Location: Grand Hyatt, Buckhead
Some things are just better together, like peanut butter and jelly, cookies and milk, and you and an AMY Award. Spend a fantastic evening with AMA, and see the best of Atlanta's marketing, advertising and PR campaigns on display and winning awards.
AMYs will be given in more than 20 different categories. While there are several finalists per category, only a select few will walk away with the coveted AMY award.
Don't miss a highly entertaining event filled with high-jinks and hilarity. The evening will be emceed by David Marshall Silverman, an Atlanta actor and entertainer who recently starred in the 2005 Emmy Award winning HBO filmWarm Springs, and is a member of The Accidental Comics improv comedy troop. And don't forget, you'll see some of the best marketing this city has to offer!
10/20/2005
A Look Inside, The Sexy Side of CRM
Location: Maggiano's Buckhead
Main sponsor: Autotrader.com
Business is a relationship game. When the 4 P's just don't seem to cut it anymore, what is the "X" factor that can help you cut through the clutter? The new branding differentiator just may be a three letter acronym most closely affiliated with a yawn or a group of propellor-heads huddled around a whiteboard down in
the basement.
CRM, or customer relationship marketing, is the new way hot companies are building and solidifying relationships with customers.
On Thursday, October 20th, join the AMA Atlanta's
Marketing Technology SIG and our panel of relationship and loyalty marketing experts. Leading our discussion will be Art Hall, Vice President of Sales & Customer Care Operations for NetBank; Amelia Fox, Director for Alvarez & Marsal Business Consulting; and Marsha Calfee, Director of CRM Delivery for NetBank.
Hall, Fox and Calfee will show us the sexy side of CRM and how this concept is helping companies to not only win customers, but also transform them into brand evangelists.
10/18/2005
How to Manage Your Career & Personal Brand
Location: Park Tavern
You’ve gotten in the door and are headed for the fast track. Does management know your capabilities? Will you be considered for the next golden opportunity?
Spend an evening with AMA’s Young Professionals to learn about managing your career and personal brand on Tuesday, October 18th at Park Tavern. Hear from metro-Atlanta business professionals:
•Lori Davila, Nationally Recognized Career Coach, Recruiting Expert, and Author/Columnist;
•David Oliver, Corporate Communications Manager, Wachovia; and
•Gary Starzmann, Global Compensation Solutions Architect, ACS, Inc.
Rebecca Kritzman, Group Brand Manager of The Morrison Agency and VP/President Elect of AMA-Atlanta, is the moderator.
Networking and registration start at 6:30 p.m. and the panel begins at 7:00 p.m. Light appetizers will be provided.
Park Tavern
500 10th St NE
Atlanta, GA 30309
Read bio
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10/15/2005
AMA Collegiate Event: Marketing in Atlanta - The Inside Scoop
Location: Cole Henderson Drake
Join us as we welcome the AMA-FSU Collegiate Chapter on their marketing visit to Atlanta. This event will include opportunities to hear advice on finding the right career for you, tips on interviewing, resumes, the job search process, the inside scoop on finding a job or internship in Atlanta and the opportunity to ask questions & networking with Atlanta-area marketing professionals.
Who should attend?
Anyone who is interested in or looking for a career in marketing, especially in the Atlanta area. College students, recent grads & young professionals. Companies who are looking to hire for entry-level or internship positions, AMA members, or anyone looking to share their expertise on the industry.
Speakers Include:
Professional members of Atlanta’s AMA Board, Advisory Board, and other Atlanta-area professionals.
Directions:
Cole Henderson Drake is located at 426 Marietta Street, Atlanta, GA 30313. Take 75S to Williams Street exit (downtown). Take the first right off the exit onto Alexander Street. Continue straight (the new Aquarium will be on your left) until the third light - you will see a Y in the road. Park in the lot at the center of the Y - the building is the brick building ahead. The office is located up the ramp.
10/11/2005
AMA Signature Luncheon - The American Red Cross
Location: 103 West
"The Red Cross – Marketing Deployment in the Midst of Disaster Relief"
Chief communications and government relations officer, Bill Reynolds, of the American Red Cross will discuss the marketing implications of the recent disasters, and how the Red Cross sprung to action to implement fundraisers and infrastructure to help the evacuees rebuild their lives.
For those of you involved with disaster relief efforts for your clients or want examples of how to handle crisis communications - then don't miss this luncheon.
The registration price includes a $5 donation to the Red Cross.
ama10-05.ppt
(Power Point Presentation (3MB))
Speaker: Bill Reynolds, Chief Communications and Government Relations Officer, American Red Cross – Metropolitan Atlanta Chapter
09/22/2005
AMA On Location: Marketing the Atlanta Botanical Gardens
Location: Atlanta Botanical Gardens
With our newest programming concept, AMA on Location, AMA Atlanta invites you to see behind the marketing scenes at some of Atlanta’s most incredible cultural venues, historical locales and hidden jewels. This fall, we start our series of quarterly events with the Atlanta Botanical Garden, where marketing director Sabina Carr will explain how she rejuvenated the Garden’s appeal to locals and tourists alike. Following her presentation, the Gardens will offer tours of the grounds – including the exciting new exhibit Locomotion in the Garden. You’ll also have a chance to network with your peers at our Happy Hour in the Parterre Garden.
All Aboard for the Atlanta Botanical Garden! Location in the Garden: Trains Across Georgia, presented by Turner Broadcasting System, Inc. is a spectacular installation featuring recognizable Atlanta and Georgia landmarks sculpted from natural materials such as seedpods, acorns and twigs. Miniature garden railways set the scene for this enchanting exhibit of model trains riding through dramatic mountains and valleys, over bridges and into a bustling city.
Speaker: Sabina Carr, Marketing Director
09/22/2005
"Integrating the Brand with WOW: Moving Beyond the Logo Age"
Location: Maggiano's Buckhead
Main sponsor: AutoTrader.com
No doubt about it, technology has opened new doors for more effective education of customers to better sell products & services. But you can’t educate or sell if you don’t engage viewers first. Cox Communication’s new brand icon, called “Digital Max” is one such application with this thought in mind. Join us as our Marketing Technology Special Interest Group presents Dena Malsom, Director of Marketing Communications and Branding at Cox Communications. Cox is a multi-service broadband communications company serving over 6 million customers nationwide.
Dena will discuss how Cox plans to integrate branding, promotions and sales into a cohesive marketing strategy by introducing Digital Max across a variety of marketing technologies. She will show how Cox has combined traditional TV ads with interactive efforts such as chatbots, blogging and even custom content creation to launch the initiative, as well as acquire and retain more customers.
Speaker: Dena Malsom
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09/13/2005
AMA Signature Luncheon
Location: 103 West
Main sponsor: Aquent Marketing Staffing
Do you know your niche?
In today’s global marketplace, even niches are getting niched. If you’re not getting nervous yet, you should – especially now that consumers' purchasing decisions are increasingly being determined by word of mouth, peer-to-peer, price-comparisons, opinions, reviews, ratings and recommendations. According to trendwatch.com consumers are hooking up with (and listening to) their taste 'twins' - fellow consumers somewhere in the world who think, react, enjoy and consume the way they do. At our September Signature Luncheon, you’ll hear from Atlanta’s foremost niche marketing specialists, to help you learn what you need to know NOW about niche marketing, and how you can act on that knowledge.
Speaker: Niche Marketing Panel
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08/25/2005
4th Annual YP Wine Tasting and Art Exhibition
Location: Vinings Gallery
View Art, Network, and Indulge Your Taste buds...
Join the Young Professionals of the AMA-Atlanta Chapter at an exclusive wine-tasting and art exhibition. On Thursday, August 25th at 7:00 p.m., network with Atlanta’s up and coming marketing leaders at Vinings Gallery of Smyrna while savoring fine wine sponsored by Wine South and enjoying exquisite works of art. Wine South will be giving away prizes and all attendees will receive $10 off of Wine South tickets.
Admittance includes:
- 4 samplings of wine
- Light hors d’oeuvres
- Dessert assortment
- $10 discount on Wine South tickets
- Chance to win two tickets to Wine South ($110 value) and other prizes
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08/23/2005
Non-Profit/Research SIG Lunch
Location: Maggiano's Buckhead
Marketing Research Tips and Techniques for Non-Profits
Marketing Research is essential to develop effective marketing campaigns. Yet, funding is often sparse. This luncheon will teach you to s-t-r-e-t-c-h your marketing research dollars!
Read bio
08/17/2005
(Event Cancelled!)AMA Kick-off Mixer
Location: Turner Field
NOTE: THIS EVENT HAS BEEN CANCELLED
AMA Atlanta’s Kick-off Mixer Takes You Out to the Ballgame
Join us for our first-ever Mixer at Turner Field as the Atlanta Braves face off against the L.A. Dodgers. Thanks to Turner and the Atlanta Braves, we’re taking AMA Atlanta out to the ballgame. $25 per person buys your way into the game (with seats in the 755 Club), a bite to eat and a cold beer – as well as a chance to network with other team players in Atlanta’s marketing community. Seating is limited, so register early!
08/09/2005
AMA Signature Luncheon
Location: Villa Christina
Main sponsor: Wall Street Journal
From Monopoly to Commodity - How BellSouth's Marketing Strategy Evolved William Pate, VP of Advertising and Public Relations for BellSouth, will offer a dynamic presentation covering the marketing evolution of BellSouth as it progressed from monopoly to service and innovations provider.
Don't miss this presentation, which will include a wide range of BellSouth's marketing activities, not only including consumer outreach, but also BtoB, niche marketing and integrated communications campaigns. The event is being sponsored by The Wall Street Journal.
Interested in a vegetarian meal? Call 404-630-4643 for more information.
For a video presentation of this event, click here (15.3MB WMV file).
Speaker: William Pate, Vice President of Advertising and Public Relations - BellSouth
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07/12/2005
Atlanta Market Research Executives Roundtable
Location: Russell Athletics
06/23/2005
Roundtable Lunch HAS BEEN POSTPONED UNTIL JULY
06/16/2005
AMA Year-end Mixer
Location: Eclipse Buckhead
Main sponsor: Eclipse Buckhead/Novare Group
Other sponsors: Drink sponsor: travelgirl Magazine
This summer, AMA-Atlanta is sizzling with our end-of-the-year mixer on Thursday, June 16, 2005. Members and non-members, please join us at our biggest mixer of the year – it’s a chance to mingle with Atlanta’s marketing elite, expand your network of contacts, have some fun and see the views of our fair city from one of Buckhead’s most spectacular new residences. Our host, Eclipse Buckhead has chosen the perfect location for a balmy summer night – their 10th floor Club Room and pool deck overlooking downtown’s night time skyline.
Throughout the night, six of our newest members will be invited to exhibit their company’s wares in a special showcase, and Eclipse Buckhead will be on-hand to provide guided tours of their stunning new property.
A special thanks to travelgirl Magazine (www.travelgirlinc.com) for being our beverage sponsor.
Thursday, June 16, 2005 - 6:30-8:30 p.m.
Free valet and covered parking
Food and drinks provided
Cost: $10 members, $15 non-members if registered by June 10, 2005;
$15 members, $20 non-members at the door.
We hope to see you there!!
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06/14/2005
AMA Signature Luncheon
Location: Villa Christina, Atlanta, GA
Main sponsor: CPRi/Hire Intellect
The Evolution of Online Marketing
This past March, Yahoo! celebrated their 10 year birthday. Hard to believe isn’t it? In that unbelievably short period of time, the web has evolved into an extremely powerful marketing vehicle. Ten years ago it was banners, buttons, and a click through rate. Now, it's integrated marketing campaigns measuring success on consumer engagement, traditional branding metrics and offline, as well as online sales. This new medium, forever evolving, will be considered “traditional” marketing before we know it.
Over lunch, Mitch will discuss where online marketing has been, where it is, and where it's going so that you are better prepared to understand the power of the web when it comes to reaching your consumers.
Don't miss the final Signature Luncheon of the 2004-2005 year!
Time: 11:15 a.m. registration/networking, 11:30 - 1:30 p.m. luncheon/program
Location: Villa Christina Restaruant, 4000 Summit Blvd, Atlanta, GA 30319
Cost/pre-registration: $30 members, $45 non-members registered early by June 6 or $35 members, $50 non-members registered by June 10. $55 at door check/cash only! Register early online with Visa/MC/AMEX for quick approval/confirmation. Cancellations accepted through noon June 10 - no refunds issued after that time. First time to an AMA lunch? Call 678-344-6374 about the special guest offering.
New Members - plan to attend the new member orientation 11-11:30 a.m.
Speaker: Mitch Spolan, Executive Director, Yahoo! Inc.
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05/25/2005
YP Cocktails and Networking
Location: Cherry Restaurant, 1051 W. Peachtree Street, NW, Atlanta, GA 30309
Main sponsor: Cherry Restaurant
Join AMA's Young Professionals at Cherry Restaurant on Wednesday, May 25th from 6:30 – 9 p.m. to network and enjoy a fun night on the patio at one of Atlanta’s hottest restaurants. Light hors d'oeuvres will be provided.
Each person who registers gets a chance to win a free night’s stay at The Ritz-Carlton Lodge at Reynolds Plantation. Bring a non-member and you get another entry for the drawing. Other prizes will also be given away.
Register online or call 678-344-6374
Time: 6:30 p.m. – 9:00 p.m.
Cost/pre-registration:
BEFORE May 24th: free for members and $5 for non-members
AT DOOR: $5 for members and $10 for non-members (check/cash only)
05/24/2005
THIS EVENT HAS BEEN CANCELLED!! AMA Marketing In The Morning - Why People Buy
Location: Maggiano's Buckhead
Main sponsor: ChoicePoint
"Why People Buy"
If you're interested in learning secrets that will help your company increase sales and revenue, then this speech is for you. In Jamie Turner's speech, "Why People Buy. Ten Secrets every Executive Should Know," you'll learn a number of amazing things. For example, do you
know the real reason why someone will spend 150,000 on a Porsche? Do you know what one topic people always lie about in focus groups? And do you know what Barnes & Noble does to keep amazon.com from putting them out of business? If these are the kinds of things you're interested in, then this fun, engaging and interactive speech is for you.
Location: Maggiano's Buckhead, 3368 Peachtree Rd, Atlanta, GA 30326
Time: 7:30 a.m. registration/networking, 8:00 - 9:00 a.m. breakfast/program
Cost/pre-registration: $20 members, $25 non-members registered before May 23. $30 at door check/cash only! Cancellations accepted through noon May 23 - no refunds issued after that time. Register early online with Visa/MC/AMEX for quick approval/confirmation.
Speaker: Jamie Turner, The Turner Partnership
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05/19/2005
New Media SIG Lunch
Location: Maggiano's Buckhead, 3368 Peachtree Rd, Atlanta, GA 30326
Main sponsor: AutoTrader.com
"RSS and Blogs: New Media Tools to Building Brands and Business"
RSS (Really Simple Syndication) and Blogs are two of the hottest new media technologies out there. We've read about them online and in magazines from
BusinessWeek to AdWeek. Now join us Thursday, May 19th as our New Media Special Interest Group explores these emerging topics at our monthly Luncheon Event.
Our featured panel is Tom Barnes, Kim Lichtenstein and Eric Von Haessler (one of the 96 Rock "Regular Guys").
Tom Barnes is one of the foremost leaders in RSS
strategies and technologies and CEO of Atlanta-based Media Think, LLC. Tom will let us know how and why RSS can help companies to actually generate revenue, acquire customers and grow accounts. Kim Lichtenstein is the Owner of Kimistry101, Inc. and blog author of "Booze Clues, The Atlanta Social Guide." In addition
to Kimistry, Kim also appears every Wednesday night on UPN's "Atlanta Tonight". Eric Von Haessler, one half of the 96 Rock "Regular Guys" radio show will also join the panel as the blog author of "madpundit.com." Kim and Eric will be giving us a behind the scenes look at
how blogs are dramatically changing our business and consumer culture.
Cost/pre-registration: $25 members, $30 non-members registered before May 17. $35 at door check/cash only! Cancellations accepted through noon May 17 - no refunds issued after that time. Register early online with Visa/MC/AMEX for quick approval/confirmation.
Speaker: Tom Barnes, Kim Lichtenstein & Eric Von Haessler
05/10/2005
AMA Signature Luncheon
Location: Villa Christina, Atlanta, GA
10 THINGS THAT KEEP ME (AND OTHER CMOs) AWAKE AT NIGHT
Whether you're a CMO yourself or are just curious to find out what makes your boss, clients or colleagues tick, the May 10 AMA Atlanta Signature Luncheon featuring Scot Safon, CMO of CNN, will be an eye-opening experience. In "10 Things That Keep Me Awake at Night," Safon will discuss:
·Proving ROI on marketing investments to the operations side of the business - as well as to outside constituents like the media
·Marketing a brand that tends to be pigeon-holed as a TV brand with multi-media extensions, when it is really the opposite
·Creating a "fun" image for news - when it's mainly about tragedy, trials and politics
·How to connect with customers/consumers in a world where they are already connected all of the time - and connected in many varied, fragmented ways
Time: 11:15 a.m. registration/networking, 11:30 - 1:30 p.m. luncheon/program
Location: Villa Christina Restaurant, 4000 Summit Blvd, Atlanta, GA 30319
Cost/pre-registration: $30 members, $45 non-members registered early by May 2 or $35 members, $50 non-members registered by May 6. $55 at door check/cash only! Register early online with Visa/MC/AMEX for quick approval/confirmation. Cancellations accepted through noon May 6 - no refunds issued after that time. First time to an AMA lunch? Call 678-344-6374 about the special guest offering.
New Members - plan to attend the new member orientation from 11-11:30 a.m.
Speaker: Scot Safon, SVP Marketing and Promotions, CNN
Read bio
04/28/2005
Market Research Roundtable Lunch
Location: Atlanta
Details to follow.
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04/28/2005
Hot Topic Series: Branding in Multicultural Markets
Location: Grand Hyatt Buckhead, 3300 Peachtree Rd, Atlanta, GA 30305
Main sponsor: AMA Atlanta Chapter
Developing marketing and communication strategies to reach the growing ethnic and minority populations in the U.S. requires an in-depth understanding of the forces of culture and language that can shape consumer attitudes and purchase behavior. Going beyond Census Bureau statistics to the who, what, when, where and why requires a finely tuned mix of advanced marketing research skills combined with proven inter-cultural understanding and sensitivity.
Join the AMA for a one-day seminar on “Branding in Multicultural Markets.” Come hear what is similar and dissimilar when building brands in the dynamic multicultural marketplace. Seasoned professionals in marketing, sales and communications will discuss marketing that works within these ever more important populations. You’ll learn:
·How multicultural marketing is similar to and different from general market branding
·The role language and culture plays in multicultural branding
·Current and projected trends in multicultural branding (where are we and where are we going.)
·Examples of strategies, tactics and case studies that worked and that didn’t work in reaching out across cultures
Who Should Attend:
·Marketing Managers
·Product/Brand Managers
·Advertising Professionals
·Sales Managers
·Strategists and Analysts
For more information or to register, click AMA.
March 28 is the deadline for early registration discount.
Speaker: Dr. Andrew Erlich, President, Transcultural Consultants
04/28/2005
In the Mix: How Strategy, Creative and Technology Drive Success!
Location: Maggiano' Buckhead
Successful New Media efforts are most often made up of several “key” ingredients. These critical components are typically a combination of Strategy, Creative and Technology, each working together to ensure the desired end-result of a project. Join us Thursday April 28th for our New Media Luncheon as we explore how these components are put into play by three top notch organizations. Our outstanding panelist will include Will DuPont | Partner (Think!), Justin Williams | Director, Entertainment Products (Cartoon Network – New Media) and Jeff Enyart | Director of Alliances (UPS). Register early as seating may be limited.
Time: 12:30 a.m. registration/networking, 1:00 - 2:15 p.m. lunch/program
Location: Maggiano's Buckhead, 3368 Peachtree Rd, Atlanta, GA 30326
More info:
Cost/pre-registration: $25 members, $30 non-members registered on or before April 27. $35 at door check/cash only! Cancellations accepted through noon April 27 - no refunds issued after that time. Register early online with Visa/MC/AMEX for quick approval/confirmation.
Questions? Call 678-344-6374.
Speaker: Will Dupont, Think!; Justin Williams, Cartoon Network; Jeff Enyart, UPS
04/26/2005
How to Effectively Leverage Your Contacts
Location: Five Seasons Brewing, 5600 Roswell Rd, Suite 21, Atlanta, GA 30342
How to Effectively Leverage Your Contacts
It all comes down to who you know. In today’s fast-paced, global marketplace, having a solid professional network is becoming increasingly important whether you are searching for a new job, switching careers or closing the sale. You must be able to network.
Join AMA’s Young Professionals on Tuesday, April 26th to learn the proper way to network from having your elevator pitch to presenting yourself and working the room to utilizing the technology available to help you keep information updated. Hear from:
·John B Ashbaugh, Founder, Chief Executive Officer, Xorbia Event Technologies
·Mykel Hackney, Founder & Director of Manners House, School of Etiquette & Protocol
·John G. Hogan, Founder, Viscaya Group
Networking starts at 6:30 p.m. Register online at www.ama-atlanta.com or call 678.344.6374.
Location:
Five Seasons Brewing
5600 Roswell Road, Suite 21
Atlanta GA 30342
The Prado Shopping Center
www.5seasonsbrewing.com
Time: 6:30 p.m.- 8:30 p.m.
Cost/pre-registration:
ADVANCE: $10 for members and $15 for non-members (on or before April 22nd)
AT DOOR: $15 for members and $20 non-members (check/cash only!)
04/20/2005
How to Select and Direct Agency Resources for Nonprofit Organizations"
Location: Ga Center for Nonprofits, 50 Hurt Plaza, Suite 845, Atlanta, GA (directions below)
AMA-Atlanta Presents
“How to Select and Direct Agency Resources for Nonprofit Organizations”
On April 20, AMA-Atlanta's Nonprofit SIG will present a workshop and panel discussion about working effectively with marketing consultants and agencies. Topics to be covered include: the types of marketing consultants and agencies available, tips for selecting the right person or group, and suggestions for how to make the most of your outsourced relationship. The workshop will include a panel discussion of agency veterans and independent consultants that will share their experiences and advice. Participants will leave with a fun and entertaining organizational assessment and worksheets with tips about how to manage their consulting and agency relationships
Presenter Bios:
Workshop Leader: Jodi Lox Mansbach is a strategic marketing consultant specializing in nonprofit and foundation communications. Most recently, she served as Vice President of WordOne, a boutique communications agency for nonprofits. At WordOne, she led the firm’s business development and consulted for clients in the areas of strategic marketing, branding and e-marketing. Prior to joining WordOne, Jodi served as Director of North American Accounts at Acoustiguide Corporation, the leading provider of audio programming for cultural and tourist sites worldwide. Jodi is passionate about sharing her knowledge of nonprofit marketing and communications through workshops she has conducted at the Georgia Center for Nonprofits, Big Brothers Big Sisters and Georgia State University.
Minde Herbert writes about arts and culture in the Atlanta area for local publications and has a regular column in Living in Atlanta, and the lifestyle magazine of the Atlanta Business Chronicle. Previously, Herbert was the Director of Public Relations for the Atlanta Symphony Orchestra and worked as a Media Strategist for Socket Public Relations and Ogilvy PR.
Nikki Alexander has been a freelance direct mail copywriter since 1992, and currently specializes in writing fundraising appeals and consulting with nonprofits on their direct marketing programs. Her client list includes nonprofits, Fortune 500s, universities, government agencies and small businesses. Nikki has extensive experience working with ad agencies and marketing firms as a creative team member, and has won several industry awards for her work. Previously, she was a magazine editor and staff reporter.
Directions to Georgia Center for Nonprofits:
From I-75/85 Southbound
Exit 249A, Courtland Street (one-way going south). The seventh traffic light is Edgewood Avenue. Turn right. Pass the Woodruff Volunteer Service Center on the right and cross over Peachtree Center Avenue. The Hurt Building is the white marble building on the left.
From I-75/85 Northbound
Exit 248B, Edgewood Avenue. Turn left off the ramp. Go through four lights. Pass the Woodruff Volunteer Service Center on the right, cross over Peachtree Center Avenue. The Hurt Building is the white marble building on the left.
MARTA
Five Points Station. Exit left out of the station onto Peachtree Street. Walk north two blocks. Right on Edgewood Avenue. Walk two blocks. The Hurt Building, a white marble building, will be in front of you.
Parking
·Hurt Building garage: entrance to left of front door of Hurt Building. Expect to pay up to $8 for full day.
·SunTrust Bank garage: going west on Edgewood Avenue, turn right on Peachtree Center Avenue, left on Auburn Avenue, left in the entrance. Expect to pay $8 for full day.
·United Way garage: going west on Edgewood Avenue, turn right on Peachtree Center Avenue, right at first driveway.
·Less expensive facilities include the Parking Company of America ($4) and Lanier Parking System ($4) on the corner on Piedmont Avenue and Edgewood Avenue. More lots are available farther down Edgewood Avenue away from downtown.
For more information, please contact Mollye Rhea
04/12/2005
AMA Signature Luncheon
Location: Villa Christina, Atlanta, GA
Main sponsor: Hire Intellect, a Division of CPRi
Winning Customers & Driving Revenue with 360 Degree Marketing”
John Costello, Executive Vice President of Merchandising and Marketing at The Home Depot, provides insight on how the home improvement industry leader delivers winning results through 360-degree marketing. Costello, a successful innovator in the marketing world, believes that a brand’s success is defined by all of the factors that touch customers. He will share how The Home Depot’s merchandising and marketing teams work together to understand customer needs, determine the very best products to meet those needs and then develop ways to communicate that with customers. A successful 360-degree marketing program will ultimately provide a unique shopping experience that differentiates the brand. Don't miss one of Atlanta's most admired and impressive companies.
Time: 11:15 a.m. registration/networking, 11:30-1:30 p.m. lunch/program
Location: Villa Christina Restaurant, 4000 Summit Blvd, Atlanta, GA 30319
Cost/pre-registration: $30 members, $45 non-members registerd early by April 4 or $35 members, $50 non-members registerd by April 8. $55 at door cash/check only! Register early online with Visa/MC/AMEX for quick approval/confirmation. Cancellations accepted through noon April 8 - no refunds issued after that time. First time to an AMA luncheon? Call 678-344-6374 about the special guest offering.
New Members - plan to attend the new member orientation 11-11:30 a.m.
Speaker: John Costello, CMO, The Home Depot
03/17/2005
AMA Marketing In The Morning - THIS EVENT HAS BEEN CANCELLED!
Location: Maggiano's Buckhead
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03/17/2005
New Media SIG Lunch (This event has been postponed - watch for more information!)
Location: Maggiano's Buckhead, 3368 Peachtree Rd, Atlanta, GA 30326
03/08/2005
AMA Signature Lunch - Building a Fortune 100 Brand Through Integration, Segmentation & Diversity
Location: Villa Christina, Atlanta, GA
Time: 11:15 a.m. networking/registration, 11:30 - 1:30 p.m. luncheon/program
Location: Villa Christina Restaurant, 4000 Summit Blvd, Atlanta, GA 30319
Cost/pre-registration: $30 members, $45 non-members registered early by March 1 or $35 members, $50 non-members registered by March 4. $55 at door cash/check only! Register early online for quick approval/confirmation with Visa/MC/AMEX. Cancellations must be made by noon March 4 - no refunds issued after that time. First time to an AMA luncheon? Call 678-344-6374 about the special guest offering.
New Members - plan to attend the new member orientation 11-11:30 a.m.
Speaker: Jim Garrity, CMO, Wachovia
02/25/2005
19th Annual AMA Collegiate Conference
19th Annual Collegiate Conference 2005
February 25th, 2005
America’s Mart, Downtown Atlanta
What is Collegiate Conference 2005?
The Collegiate Conference is a career networking and educational event with various activities designed to help students better understand how to:
·Talk with marketing professionals in different career paths
·Gain insight into how to match their credentials and interests with a potential field of marketing interest
·Represent their image, skills and talents to potential employers in new and unique formats
·How to network for future job potentials
The agenda consists of speakers and panels focused on areas of interest like:
·Diversity of the Marketing
·What you can do with a Marketing major
·Personal business foundations
·Careers in Marketing
·Experiences of recent graduates
·Ten secrets every executive should know
Plus:
·Networking skills and a networking event, and
·A career and vendor fair
Who attends?
Undergraduate and graduate students from Southeastern colleges and universities are invited to attend. All attendees are pursuing careers or internships in marketing-related fields and most are pursuing degrees in marketing, advertising, or business. Attendees are motivated, committed students who are highly dedicated to pursuing marketing careers. Among last year’s attendees:
.Nine-in-ten had relevant work experience
.More than 75% were Business majors, many of whom had a focus in Marketing
.Three-in-four held a leadership position in a student organization on campus
.The median GPA was over 3.40
.Three-in-ten were on the Dean’s List and nearly half received other awards or honors
Additional Details: Email Subscriber List
If you would like to be added to our email subscriber list, please send an email to amacollegiateconference2005@hotmail.com with a subject line of subscribe and we’ll send you updates on the conference. For more information, please visit our website at www.ama-atlanta.com. Click Special Interest Groups, Collegiate Affairs.
Agenda
The morning will focus on trends and careers in the industry and the afternoon will focus on career building. Our Career & Vendor Fair will be open from 12:30-4:00 PM.
8:00 – 9:00 Registration and Welcome
9:00 - 9:45 Why We Buy: Ten Secrets Every Executive Should Know - Jamie Turner, Founder/CEO, The Turner Partnership
10:00 -10:45 TBD
11:00-12:00 Interactive Marketing: What Works at Coca-Cola - Melvin Clements, Interactive Brand Manager, Coca-Cola
12:15 - 1:00 Lunch
1:00 - 2:00 Message Marketing: Finding The Heart and Soul of Your Career - Patrick Jones, Executive Producer, The Journey Productions
2:00 - 3:30 What Can I Do With a Marketing Degree?
Speakers from each of the following areas:
·Advertising·General Marketing
·Marketing Research·Sales
·Promotions·Public Relations
3:30 - 4:15 Young Professionals/Recent Graduates Panel Discussion
4:15 - 4:45 Personal Business Foundations: Building Relationships, Understanding clients, Details of Business Ownership - Brady Lowe, Founder, Taste Network and Underground Art Project
5:00 - 7:00 Networking Event
Network with local industry professionals
Cost of Event
Early Registration: on or before 2/05/05 $35
Regular Registration: on or before 2/15/05 $40
Late Registration: on or before 2/21/05 $45
At door: $45
AMA-Atlanta Chapter Members: Anytime $30
Professors: Anytime $30 (Call the executive office 678-344-6374 to make your reservation)
All cancellations must be made by 2/21/05, no refunds issued after that time.
Hotel Information
AMA has blocked off rooms for our out-of-town guests at Hilton Atlanta. The hotel is within walking distance to the Conference for your convenience. When calling, please make sure to tell Hilton you are with AMA to receive our special discounted rate. This rate is only available through Monday February 14th, so reserve your rooms today!
Hotel: Hilton Atlanta
Phone: 404-659-2000
Address: 255 Courtland Street, Atlanta, GA 30303
Website: www.atlanta.hilton.com
02/24/2005
New Media SIG Lunch Thinking Outside the Box
Location: 103 West Paces Ferry Rd, Atlanta, GA 30305
Join the AMA-New Media SIG, Thursday February 24th at 103 West (Buckhead) as we proudly feature a presentation on email marketing from Shelley Nandkeolyar, Home Depot’s VP of E-Business and Interactive Marketing for this exciting luncheon event.
As one of the most successful and watched retailers of our day, Home Depot’s marketing efforts are constantly on the move. Learn how Shelley and his team are using technology such as email marketing to market the organization and interact with customers. We will explore how Home Depot pushes the envelope with e-business and interactive marketing to generate real results. Sign up now, as space will no doubt be limited!
About the speaker:
Shelley is currently Vice President - Interactive Marketing & eBusiness with The Home Depot. Shelley's primary role is to develop a multi-channel capability for The Home Depot and Expo Design Center brands. Considered a real leader in the interactive marketing and direct marketing arenas, Shelley has extensive branding, merchandising, marketing and general management experience gained over a 20 year plus career with some of the world's most popular and loved brands. Shelley has had the privilege of working with global brands such as - Anacin, Sansui, Porsche, Audi, SilverTab, Levi's, Dockers, Williams-Sonoma, Martha Stewart and now The Home Depot.
Location: 103 West, East Paces Ferry Road, Atlanta, GA
Time: Registration/networking: 11:30, luncheon/program: 12:00 – 1:00 p.m.
Cost/registration: $25 members, $30 non-members registered on or before February 21. At door: $35 (cash/check only.) All cancellations must be made by noon February 21 – no refunds issued after that time.
Speaker: Shelly Nandkeolyar
02/24/2005
Lunch Meeting at Georgia Power/ Host: Anthony deLille
02/23/2005
Technology Workshop for Non-profit Organizations
Location: Arthritis Foundation National Office, 1330 W. Peachtree Street, Atlanta, GA
On February 23, AMA's Nonprofit and New Media SIGs partner with Atlanta's TechBridge organization to provide nonprofit organizations with web-based strategies that raise awareness and funds. TechBridge, also a nonprofit organization, helps other nonprofits to better serve the community through the use of technology.
Agenda:
8:00 – 8:30 Registration, continental breakfast and networking
8:30 – 8:45 Market Your Best You
8:45 – 10:00 Awareness & Advocacy on the Web
10:15 – 10:30 Break
10:30 – 12:00 Commerce on the Web
12:00 – 12:30 Q&A/Ideas Exchange
Presentation Descriptions:
Awareness & Advocacy on the Web
You want to get your organization’s name out there or you want people to remember you. Using the web is one of the most cost effective ways of sharing your message with a wide audience. In this session, we will cover how best to tell your story on the web and using email, how to proactively generate a “circle of friends” and keep track of them as well as ways to use search engines and other web tools to bring people to you.
Commerce on the Web
Done correctly, incorporating e-commerce capability into your nonprofit’s technology can be an effective way to generate funds and further increase awareness of your organization. We will discuss the ways you can use e-commerce to be more productive and make transactions easier for your clients, sponsors, volunteers, and other stakeholders. This session will cover a variety of topics, including shopping carts and online stores, online donations, event registrations and more. Participants will also learn about some of the technical options and applications that can support these activities.
Costs for a workshop such as this would typically fall in the $75 to $100 range, but through a grant from the AMA Foundation, we are pleased to be able to offer this valuable workshop for deeply discounted rates.
Cost/registration: $15 members, $20 non-members registered before February 21. All cancellations must be made by noon February 21 to get a refund.
The Arthritis Foundation is located on West Peachtree Street between 16th and 17th. Parking is available across the street. The Arthritis Foundation is located in a 5 story white building on the left side of West Peachtree street. They have no parking, but across the street there is a parking garage. For parking, turn right onto 16th street, go up a small hill and turn left to enter the parking garage. The Arthritis Foundation is also located only 2 blocks from the Arts Center Marta Station. For more information, please contact Mollye Rhea, mollye@formomentum.com
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02/08/2005
AMA Signature Lunch
Location: Villa Christina, Atlanta, GA
"Marketing Outside the Box" - From guerilla tactics to rapid transit, today's marketers are taking their messages to the streets and beyond to cut through the clutter. You'll hear from a panel of marketing experts who are on the cutting-edge of marketing's new face, including David Lane, Chief Executive Officer of The Rail Network, John Gardner, President, Integrative Logic and Bob Tarabella, CEO of AdMobile, based in New York.
Moderating will be Ken Bernhardt, Chairman, Department of Marketing, Robinson College of Business, Georgia State University.
Time: 11:15 a.m. registration/networking; 11:30- 1:30 p.m. luncheon/program
Location: Villa Christina Restaurant, 4000 Summit Blvd, Atlanta, GA 30319
Cost/pre-registration: $30 members, $45 non-members registered early by February 1 or $35 members, $50 non-members registered by February 4. $55 at door cash/check only! Register online for quick approval/confirmation using Visa/MC/AMEX. All cancellations must be made by noon February 4 - no refunds issued after that time. First time to an AMA luncheon? Call 678-344-6374 about the special guest offering.
New Members - plan to attend the new member orientation 11-11:30 a.m.
Read bio
02/01/2005
How To Succeed Against the Odds
Location: Cherry Restaurant, 1051 W. Peachtree Street, NW, Atlanta, GA 30309
How to Succeed Against the Odds
You don’t have enough experience. You can’t break through the glass ceiling. You don’t have the right background. These are all obstacles that can cause you to slip on the rungs of the corporate ladder. Discover why these barriers exist, how to overcome them and make them work for you with AMA-YP on Tuesday, February 1st at Cherry Restaurant. Hear from: Paul Fulton, Communications Manager at the Atlanta Community Food Bank; Mark Anthony Thomas at Georgia Pacific's Foundation; Angela Harrell, Coca Cola’s Creative Director, Leadership Communications; and Pat Dailey, Stanton Chase International and Former VP of Global Talent for Hewlett Packard. Gary Starzmann, Southeast Compensation Practice Leader for Mellon’s HR and Investor Solutions, is the moderator.
Networking starts at 6:30 p.m. Register online with Visa,MC or AMEX. Questions? Call 678-344-6374.
Location: Cherry Restaurant
1051 W. Peachtree Street, NW,
Atlanta, GA 30309
Time: 6:30 p.m. – 8:30 p.m.
Cost/pre-registration:
ADVANCE: $10 for members and $15 for non-members (on or before January 28th)
AT DOOR: $15 for members and $20 non-members (check/cash only!)
Cancellations accepted through noon January 28 - no refunds issued after that time.
01/25/2005
AMA Marketing In The Morning
Location: Maggiano's Buckhead, 3368 Peachtree Rd, Atlanta, GA 30326
Marketing Marketing – Re-branding and “Selling” Marketing Within Your Organization featuring Rick Berg, Principal, The North Highland Company.
Calling all marketers! Do you have a hard time convincing others within your organization that marketing is important? Don’t we all?! This essential Marketing in the Morning will teach you how to redefine and sell marketing within your organization. Audience members will take away three critical actions that will help them to establish themselves in the upper echelons of their organization. You don't want to miss this one - register early!
Location: Maggiano's Buckhead, 3368 Peachtree Rd, NE, Atlanta, GA 30326
Time: 7:30 a.m. registration/networking; 8:00 - 9:00 a.m. breakfast/program
Cost/pre-registration: $20 members, $25 non-members registered by noon January 24. $30 at door provided space is available - check/cash only. Register online today with Visa, MC or AMEX for quick approval. All cancellations must be made by noon January 21 - no refunds issued after that date.
Speaker: Rick Berg, Principal, The North Highland Company
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01/13/2005
AMA Signature Luncheon
Location: Villa Christina, Atlanta, GA
Join us at our first Signature Luncheon of 2005 featuring Paul Matsen, Senior Vice President and Chief Marketing Officer, Delta Air Lines.
Topic: Hear from the man who created Delta’s first web site, oversaw the re-launch of the SkyMiles frequent flyer program and launched the SkyMiles credit card with American Express. Matsen also played an instrumental role in the creation of SkyTeam and successfully negotiated and implemented a major alliance with Continental and Northwest Airlines.
Location: Villa Christina Restaurant, 4000 Summit Blvd, Atlanta, GA
Time: 11:15 registration/networking; 11:30 - 1:30 luncheon/program
Cost/pre-registration: $30 members, $45 non-members registered early by January 7 or $35 members, $50 non-members registered by January 11. $55 at the door - check/cash only. Register early online with Visa/MC/AMEX for quick approval/confirmation. Cancellations accepted through noon January 11 - no refunds issued after that date. First time to an AMA meeting? Call about our special guest offering 678-344-6374. Register early online!
New Members - plan to attend the new member orientation 11-11:30 a.m.
Speaker: Paul Matsen, Senior Vice President & Chief Marketing Officer, Delta Air lines