Integrated Marketing Summit

Integrated Marketing Summit — Raising the Standards

AMA Atlanta held the first annual Atlanta Integrated Marketing Summit in October 2007. Over 300 professionals and students of marketing, advertising, public relations, creative fields, business and education gathered together to learn the latest thinking on integrated marketing, presented by world-class speakers, with dynamic examples and stories shared from a national and international perspective.

The half-day summit included presentations from leading, senior-level marketing experts on the following topics:

• The need to tell a brand story across media channels.


• The Consumer Mindset and What That Means for You—GFK Roper Reports® Consumer Perspective.


• How to Win the B2B Customer in the Digital Age.


• Leveraging traditional assets in the online space to extend the reach of your brand.

The 2008 Summit is under development and plans are to surpass last year's success. Check back for details to find out who and what will be the focus for this year's Summit.