With social media being the shiny new coin, and Twitter going from 2.3 million to 50 million followers in just a year – it seems to be the social media darling for the moment. But to tweet or not to tweet – that is the question (maybe not what Shakespeare had in mind, but you get it). Some companies are struggling with the decision to launch a Twitter site – do they have the time and manpower to listen, reply and more?
Welcome to Marketing Tapas, a blog by the Atlanta Chapter of the American Marketing Association (AMA Atlanta). Marketing Tapas is designed to share resources on the latest in marketing, research, advertising, public relations, interactive and more with Atlanta’s marketing community. Written by AMA Atlanta board members and marketing professional guest bloggers, Marketing Tapas aims to share best practices to help readers achieve strong results for their companies and clients.
– Heather Foster, AMA Atlanta President