September 23, 2009

Survival for media planners and buyers who haven’t made the transition to new media has become brutal. Just look at the resumes on job seeker sites, or the resumes sent in response to nearly any marketing position–you’ll see a fat pile of media people ready to try something new. recently hosted a “State-Of-The-Media” townhall. In addition to “sharing gripes and exchanging advice”, they discussed topics like how to file for unemployment. It’s a shame that so many talented people have not been able to repoint or repackage their expertise fast enough to keep up with the transformation of media. This market demands reinvention.

Some quick advice from the Town Hall?

• You need a career goal and methodology – including a positioning statement of your own.
• Don’t respond to Ads. Position yourself, research companies you are interested in and create your own position.
• Start your search with companies that create “products” or “tangibles” which are the first to respond after a recession.

It’s time to get inspired. As media moves to content placement, interactive cable on demand, gaming, mobile venues, and social network destinations, some of the best opportunities for media professionals exist in figuring out models that can: predictably, consistently and manageably deliver revenue. Anyone who can crack that nut will have job security and be famous.

If you’ve got a model, a formula, a resource or an idea that could help, jump into the conversation. Where should today’s media talent begin reinventing themselves and leveraging their value?

September 15, 2009

As AMA’s annual Collegiate Braves night approaches this Thursday, Sept. 17, we wanted to share with you the story of Alison Eckhardt, an AMA Collegiate member who obtained a job as a Braves Trainee as a result of attending this networking event.

As a member of AMA at Auburn University I was very excited when I heard about the professional chapter’s Atlanta Braves event. This was a great opportunity for me – not only was I interested in pursuing a career in sports marketing, but as an Atlanta native I was a huge Braves fan! The event provided me with the chance to meet and greet executives in the sports industry – an invaluable experience for any college student. I was a little nervous, but was relieved to find that everyone was friendly and willing to talk to me about a possible future with the braves in the Trainee program. Before the end of the night, I was introduced to a full-time Ticket Sales representative. We exchanged information and he contacted me when Trainee program interviews began. After a lengthy interview process I was offered a position as a Ticket Sales Trainee for the ‘09 season – the event certainly paid off! Meeting with professionals in your desired industry face-to-face says so much more than submitting your resume via mail or email. Thanks AMA!

For details on this year’s Collegiate Braves event, an ideal opportunity for students and recruiters alike, visit

September 10, 2009

Kudos to Lauren Elder, vice president of collegiate outreach for the Collegiate Committee, for her role in helping to grow AMA’s collegiate membership by 60 percent in one year.

Lauren is an account manager with EOS Marketing & Communications and has been an AMA member for four years.  She has volunteered on the Collegiate Committee for three of those years.

In her own words: “I’m a growing young marketing professional always looking for opportunities to learn from seasoned veterans and rookies alike.  I love a new challenge… new clients, new projects and new mediums to advocate a brand message. 

I’m a big believer in AMA!  I got my current job through the AMA Collegiate Conference and have made some great professional and personal friends through networking events and committee work along the way.  I encourage every marketing student to join AMA – the benefits are endless!”

You can get in touch with Lauren through LinkedIn.  Interested in taking your membership to the next level by volunteering?  Contact Jessica Covello at  Also, please leave us a comment to share your volunteer experiences – whether with AMA or another civic organization you enjoy.

August 31, 2009

With social media being the shiny new coin, and Twitter going from 2.3 million to 50 million followers in just a year – it seems to be the social media darling for the moment.  But to tweet or not to tweet – that is the question (maybe not what Shakespeare had in mind, but you get it).  Some companies are struggling with the decision to launch a Twitter site – do they have the time and manpower to listen, reply and more? 

A blog post on SocialMediaToday gave a good synopsis we wanted to share.  Check it out and you decide for yourself.

August 25, 2009

Welcome to Marketing Tapas, a blog by the Atlanta Chapter of the American Marketing Association (AMA Atlanta).  Marketing Tapas is designed to share resources on the latest in marketing, research, advertising, public relations, interactive and more with Atlanta’s marketing community.  Written by AMA Atlanta board members and marketing professional guest bloggers, Marketing Tapas aims to share best practices to help readers achieve strong results for their companies and clients. 

In addition to AMA Atlanta’s blog, connect with us on Twitter and Facebook.  We look forward to hearing from you!

– Heather Foster, AMA Atlanta President

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