July 30, 2016

by Alex Membrillo,CEO, Cardinal Web Solutions

Each month, an average of 275 million people log onto Kik, a free instant messenger app for mobile devices.

Realizing the potential associated with that many users, the beauty brand Sephora decided it was worth its while to get on board. Now, by conversing with a chatbot designed by the company, Kik users who communicate with Sephora can take a quick quiz to receive:

• Specific product recommendations
• Reviews
• Video tutorials & beauty tips

Users can even purchase Sephora products directly from the app.

Pretty impressive seeing as the entire conversation between user and brand was conducted by a machine. But that’s the power and potential of the growing number of messenger apps out there: use technology to personalize the customer experience for thousands – or even millions – of customers.

Face it: 3.6 billion people can’t be wrong

Advisory firm, Activate, states that around 2.5 billion people are registered to use at least one messaging app. By 2018, that number is expected to rise to 3.6 billion or, in other words, 90% of people on the planet who have access to the web.

While many people use these apps, initially, to remain connected with friends and family, it’s inevitable that messenger app users will discover the benefits of connecting with brands as well. Rather than sift through dozens of webpages, monitor and maintain a flurry of phone apps, or endure the frustrations of a call-center conversation, users could simply use their existing messaging apps to reach a company.

Brands, conversely, will realize that they can address the needs and requests of most of their customers, and attract new prospects, through automated chatbot conversations. In other words, it’s a win-win for all.

While messenger apps include the likes of Yik Yak, Kik, WeChat, and even Snapchat, the two biggest names in the game at the moment are both, not so surprisingly, Facebook related:

• Messenger
• WhatsApp (acquired by Facebook in 2014 for $19.3 billion)

As you introduce yourself into the world of messaging apps as a way to engage with your customers, it’s best to start with these two juggernauts. Once you’ve mastered – or at least warmed up to – the concept of messaging and chatbots, you might consider expanding your reach.

First, understand who uses these messaging apps

Just because 2.5 billion people are registered with at least one messaging app, doesn’t mean they use them regularly … at least not yet.

Those who do actively engage on messaging apps tend to be young, connected, and used to having conversations with brands in a personal space (so long as the conversations are of worth to them). That means you (and by you, I mean your chatbot, of course), have to speak the language of this audience. When striking up a conversation with a customer, don’t start with: Hello, or even How do you do?

The former is stale, and the latter comes across a bit Eddie Haskell-esque (the wise-guy neighbor in Leave it to Beaver).

Try using more fluid language, like: Hey there, or Got a minute?

Now, how can you engage these users?

No matter what direction you eventually take with your messaging strategy, remember the purpose of these apps: conversations.

Social media introduced the notion of brands conversing with customers; but apps like WhatsApp and Messenger take it to a whole new level.

Take Colgate India as an example. The company created a contest-based campaign, using WhatsApp, where they invited users to send smile selfies to a specific phone number displayed on the toothpaste packaging.

By submitting these selfies, the users entered to win a makeover by the brand’s ambassador stylist, and Colgate India found a way to connect on a personal level with its customers (not to mention they were also provided with invaluable user-generated content).

Brands are also harnessing the convenience-factor of these apps as well. Remember, users have no problem connecting with brands on a personal space (like a phone app) if the connection offers value.

So, offer value to your audiences.

Uber and Lyft, for example, allow users to hail drivers right from Facebook’s Messenger app; Taco Bell is testing out a Slack bot that will let users order without leaving their desk or picking up a phone.

Don’t forget the fun factor

Users love convenience, but they remember fun experiences, and share those experiences with others.

That’s why, for all if its shortcomings in terms of user analytics, Snapchat is a pretty exciting messaging app for brands to use.

Brands can create specialized filters which people can use as part of their snaps in the hopes of becoming a part of the brand’s limited time story. Sporting events have harnessed this approach well.

Users love these filters because it gives them the opportunity to flex their creativity; you should use them because it gives you the opportunity to use this user-generated content for future marketing purposes, even outside Snapchat.

The conversation era of marketing is here. Don’t be the wallflower

For years, brands had only television, radio, and print ads as a way to “connect” with their customers. I’ve branded the term “connect” with quotation marks because, well, connections were hardly formed.

These traditional marketing channels allowed brands to merely speak at their audiences. Now that your audience has the power to speak back, brands need to join in on the conversation or risk being left behind.

About the Author

Alex Membrillo is the CEO of Cardinal Web Solutions, an award winning digital marketing agency based in Atlanta, GA. Named Technology Association of Georgia (TAG)’s 2015 Digital Marketer of the Year, his innovative approach to digital marketing has transformed the industry and delivered remarkable results to clients of all sizes and markets. Cardinal has been 3-time consecutively named on Inc. 5000 list of fastest growing privately-held US companies. Visit www.CardinalWebSolutions.com to find out more about Cardinal Web Solutions. Follow him on Twitter @Alex_Membrillo

April 12, 2016

The AMY Awards is usually described as a “Night of Fun” and this year was no different. Amidst the silent auction, digital caricature drawings, delicious food and cocktails, nearly 300 attendees came dressed to the nines to celebrate each other’s accomplishments inside the Fabulous Fox Theatre’s Egyptian Ballroom.

There were 28 award categories that honored Atlanta’s best marketers who have made their mark in our community and beyond.  We broke records with over 104 entries and for the first time ever, we recognized Atlanta’s unique startup culture with the city’s only Best Marketing/Advertising Tech Startup award.

View our honoree videos here:

Marketing for Good – https://youtu.be/0fHwT4kMQsE

Best Tech Startup – https://youtu.be/jQuTd_KrFb0

Best Overall Entertainment Campaign Winner –  https://youtu.be/z0NsI2boTdA

Lifetime Achievement Winner – https://youtu.be/b6d1Nc1wwg4

Lifetime Achievement – Acceptance Speech – https://youtu.be/D4OyTvSuEA4

Corporate Marketer of the Year – https://youtu.be/y7F4Wxd99IQ

Agency Marketer of the Year – https://youtu.be/f0jZQzMysgM

I cannot thank the fantastic committee of volunteers enough for their selfless contributions. We also had several amazing cash and in-kind sponsors and without them, there would have been no AMY Awards.

View pictures of the event by clicking here. If you were not in attendance, I hope they make you want join us next year and inspire you to #MakeYourMark!

 

March 4, 2016

Recognizing the achievements of Atlanta’s marketing community


The AMY Awards spotlight Atlanta’s most creative and talented marketers, chosen from among the most impressive candidate pool to date.  With over 100 entries this year, the 2016 nominees showcase the quality, success, and outstanding strategic methods of local organizations. Atlanta’s marketing community will gather on the evening of Thursday, March 10th at the Fabulous Fox Theatre to celebrate those who make their mark. View the Judging Day video for a behind the scenes look at how we chose the winners!

New award for 2016 – Best Marketing/Advertising Tech Start Up Award


Atlanta’s climate of innovation and surplus of workforce talent speaks to those who choose to ignite business in our city. As entrepreneurs launch new endeavors, Atlanta marketers are rising to the challenge and impacting industry. The 59th Annual AMY Awards signal that influence with the presentation of the first ever award honoring marketing and advertising tech start ups.

Tickets & tables are still available

The 59th Annual AMY Awards offer an opportunity to share cocktails with the game changers and extraordinary talent that Atlanta’s marketing community has to offer. Sponsorship tables are still available. What better way to inspire your marketing team? What better way to meet the people impacting the industry? What better way to get involved with and learn more about AMA Atlanta? Fellowship with industry titans and mingle with the leaders of tomorrow, all at one amazing event. Buy your tickets or table here!

Special Event Award Presentation Winners

Speaking of our #MakeYourMarkATL theme, join us in honoring these special award winners who have done just that.

Lifetime Achievement Award Winner
David Christopher
AT&T CMO

Marketing for Good Award Winner
Kate Atwood
Metro Atlanta Chamber Vice President of Marketing

Corporate Marketer of the Year
Janna Ducich
Cricket Wireless Vice President and Chief Marketing Officer

Agency Marketer of the Year
Richard Ward
22squared CEO

Black tie optional? Yassss

Gentleman, we know you have been waiting for an opportunity to wear that new shawl tux or midnight blue-slim fit suit you purchased last year. Ladies, will you choose a cocktail dress or gown? Either way, let’s get in formation for the 59th Annual AMY Awards!

January 27, 2016

PowerPoint and passion aren’t two words typically associated together, but when you add renowned presentation designer Nancy Duarte into the mix, you are inspired to change the world through effective presentations. The AMA Atlanta Chapter recently hosted “An Evening with Nancy Duarte,” and this post will offer a recap of the main takeaways.

A Bit of Background on Nancy Duarte

Duarte is the principal and CEO of Duarte Design, and the author of several books including:

She also worked with Al Gore to develop his keynote presentation “An Inconvenient Truth” which was so compelling that filmmaker Davis Guggenheim directed a documentary based on the presentation, and won the Academy Award for Best Documentary Feature.Duarte is also a frequent TED Talker, and works with the organization to improve other TED Talk presentations.

Duarte’s passion is to help people effectively communicate their ideas and vision for the world.

Communicators are Torch Bearers

Duarte opened with the idea that as marketers and communicators, we are torch bearers. We help people take the next step into a new concept, idea, or pitch. New ideas can be scary, intimidating, and filled with resistance, but as the torchbearer we hold the guiding light that illuminates the way into something different.

The Best Presenters and Presentations are Focused on Storytelling and Empathy

The greatest communicators use the story format.

PowerPoint slides should be a great narrative with assisting visuals and data. Duarte reminds us that slides can be beautifully designed but if they don’t tell a story they will not be effective [side note: Edward Tufte’s theories on visual data design and avoiding chartjunk are a great reference to utilize when designing your slides]. Duarte believes that stories impact our belief system and shape our collective conscious, so we can use stories to shape the perceptions and opinions of others.

To tell a great story, you must have empathy.

Duarte stated that the single most important element to begin a presentation with is empathy. She encourages spending time inside the skin of your audience to develop empathy so you can better communicate your vision. If we want to change our audience’s perception and get them on board with our idea, then we must empathize and tell our story within our audience’s perspective. Duarte calls this resonating with the audience. As presenters, we must “hit their frequency” if we want to effectively communicate our vision.

Tips on Presenting Change

An audience member asked Duarte for tips on presenting change, especially when your audience may be primed to resist. Duarte’s recommendations include considering the two polarities as you design your presentation – who will be motivated by your ideas, and who will resist?

Brainstorm a “bucket of resistance” by writing down all the potential ways your audience could resist, and then empathize with your audience through this resistance to bring them over to your goals and vision. Duarte reminds us that if we have to push people, then we haven’t thought about the situation empathically.

A Brand is a Story

The best brands tell a story. When corporations have a great story to tell, people want to join in on your journey and be a part of your brand. Duarte recommends hiring staff who share the same values of your brand because skills can be taught. To protect your brand’s story and ideals, sometimes you have to make decisions that value reputation over revenue.

Conclusion

Empathy and storytelling are rhetorically effective strategies that enable us to design compelling PowerPoint presentations, and convince the world that our vision and ideas are worth pursuing.

Blog written by Caroline Moore

November 23, 2015

Originally posted on Interface Blog by Lauren White on November 23rd, 2015

Tell me who you run with and I’ll tell you who you are. This was one of many words of wisdom from a group of highly successful business men and women who spoke on a panel at an American Marketing Association Atlanta Chapter event moderated by Interface’s own CMO Jo Ann Herold.

From left to right: Jo Ann Herold, Kate Atwood, Steve Behm, Ken Bernhardt, Julie Bowerman, William Pate and Shannon Harlow

From left to right: Jo Ann Herold, Kate Atwood, Steve Behm, Ken Bernhardt, Julie Bowerman, William Pate and Shannon Harlow

The topic? “A Tribute to Mentors.” It was fitting that all of the participants were mentors or mentees of Jo Ann. And, wow! What great company she keeps! The panel included Kate Atwood, executive director at the Arby’s Foundation; Steve Behm, president of Edleman South; Ken Bernhardt, professor at Georgia State University; Julie Bowerman, vice-president of ecommerce at Coca-Cola Company; William Pate, president of the Atlanta Convention and Visitors Bureau; and Shannon Harlow, vice-president at 22Squared.

Jo Ann learned early in her career the value of seeking out mentors to help her along her journey. “You’ll be surprised at how honored people will be when asked to be a mentor,“ she told the group. “Don’t be afraid to reach out for guidance.”

How do you find a mentor?
Shannon suggested starting your search with “people you admire,” and Julie added that it’s important to “have a few different types of mentors.” Ken also advised that, when seeking a mentor, “it’s important to have people you trust to tell you the truth, like your own personal board of advisors.” He added, “When faced with difficult decisions, don’t hesitate to ask for advice. Just like professional sports players have a coach, we all need a coach.”

Who can be a mentor?
As it turns out, we all can. Mentors can be those who already hold advanced positions in your career field, people who are in a different career field that you aspire to enter, college professors and other educators or even someone who is just getting started. Steve reflected on a time when he received some great advice from a junior member of his staff and the importance of having a relationship with people at all career levels. Kate said, “Don’t under value how powerful you [as a mentee] can be for a mentor.” The panel explained that mentors should be humble leaders, have integrity and be willing to tell the truth with kindness because, as Steve noted, “Words matter.”

Members of the Atlanta AMA and friends gathered to learn about the importance of mentoring programs.

Members of the Atlanta AMA and friends gathered to learn about the importance of mentoring programs.

Advice from a mentor
Mentors offer real-life examples of challenges and lessons that may help you find the answer in one of your own challenges. One of William’s biggest lessons learned was a time he “almost got fired” over an advertising campaign in the mid-90s for a product that integrated emails, fax and pagers (oh my!). After the initial pitch, the CEO didn’t like the campaign but William believed in it. “He told me ‘I’ll tell you what I’m going to do. I’ll give you the money for it, but if it doesn’t work, then you’re fired.’” The campaign ended up being successful and William learned to “believe in what you’re doing.”

If you don’t have a mentor, seek one out. And be available to mentor others. We can learn a lot from one another.

September 30, 2015

Originally posted by on

You may have heard it said that content is king for digital marketing, but have you ever wondered why? Below is a summary of key points from our CMG Local Solutions partner’s eBook, 7 Reasons Why Content is King.

1.  Content is king, but it must be quality content.

Keyword stuffing can penalize you in Google, but good quality content with relevant keywords scores high points with search engines.

2.  Focus on producing content that helps improve your customers’ business or lifestyle.

60% of consumers are influenced by their friends’ social media posts, according to the IBM Institute for Business Value.

3.  Content-based emails generate more leads. 

Emailing customers with tips and informational content generates 388% more leads than primarily sales-focused emails, according to MarketingSherpa.

 

Click here to download the 7 Reasons Why Content is King eBook for additional advice on how to maximize your content marketing.

 

 

ebook

 

June 27, 2015

by Jo Ann Herold, Global Chief Marketing Officer at Interface

When I graduated with a degree in communication and journalism, I learned quickly that the academic environment had not fully prepared me for the real world. My first job was in Field Marketing at Shoney’s and Captain D’s. My role was to advise franchisees on how to grow their business. A big takeaway is that as a 21-year-old recent college graduate, the franchisees I worked with had a lot more to teach me. As a result, I was going to need to be responsible for my continued education.

So, what did I do?

The first thing I did was join AMA. www.AMA-Atlanta.com
I went to hear the AMA’s speakers and continuing education. The programs opened my eyes to how smart marketers think and gave me tools and insights on what is the latest thinking in business and marketing. I also went back to school later and earned an MBA.

Second, I discovered that most successful people have strong mentors. I have been so lucky to have several mentors. I want to give them a shout out and express my gratitude.

Nancy Gibson was my first mentor. She and I worked together for 10 years while at HoneyBaked Ham. Whip-smart, strategic, loyal to her people and irreverent are traits that I love about Nancy. She was formerly the Global Director of Diet Coke in the 90s. While working together @ HoneyBaked, she taught me about brand management and the importance of listening to the consumer. She is back at Coke and continues to be a rock star. She heads up global shopper marketing and serves to inspire others at Coke. www.coca-cola.com

I think about Nancy almost every day. I often write down WWND…code for What Would Nancy Do?! Her fun personality–coupled with her wit and wisdom always are in style.

Ken Bernhardt is another person for whom I would walk through fire for. For those who don’t Ken, you should. He has been involved in AMA for 30 years. He was President 20 years ago. He’s a Professor at Georgia State and has taught and mentored many people. Ken helped me grow as a young chief marketing officer at HoneyBaked. He introduced me to the Georgia State Marketing Roundtable and helped provide further education on what successful marketers do to grow sales and profits. Ken is always willing and able to lend a hand. Moreover, Ken recently won AMA’s Lifetime achievement recognition and helped raise over $100,000 for AMA scholarships. He helps Atlanta and marketers in so many ways.

I had the privilege to work with one of my mentors while I am at Arby’s. I reached out to her over a decade ago when a read an article about her in Nation’s Restaurant News. I cold called her and asked her to go to lunch. I was surprised when she said, “yes.” She didn’t say yes because she had lots of free time. At that time, she was CEO of Church’s Chicken. She said yes because she believed in the value of helping others grow. From there, Hala went on to become CEO of Susan G. Komen. Through the work at Arby’s, and its Foundation, we worked to End Childhood Hunger through Share our Strength’s No Kid Hungry initiative. I was lucky to work with Hala on a daily basis and help drive profitable sales for the iconic and beloved Arby’s brand.

Now, I have the wonderful opportunity to work for Interface. It is a company filled with purpose and truly “walks the walk.” I love the people, the culture and our products. www.interface.com

I feel fortunate to have such tremendous resources and mentors. Curiously, do you have a mentor? If so, who is it?

Video screenshot from Millennials in the Workplace - AMA Atlanta Signature Luncheon - panel
April 30, 2015

Millennials in the Workplace

According to research conducted by the IBM Institute for Business Value, many of the myths plaguing Millennials are, in fact, not true. We’ve pulled three of the five busted myths, some uncomfortable truths and some recommendations directly from the report for you to see.

Read more– recap and full video

Moderator
Scot Safon, Former Chief Marketing Officer, The Weather Channel

Panelists
Carolyn Baird, Global Research Leader, IBM
Bob Van Rossum, President, MarketPro
Emily Binder, Director of Marketing, Budget
Liz Nixon, Director of Emerging and Social Media Marketing, AT&T (unable to attend)

Full Video – Millennials in the Workplace – AMA Atlanta February 2015 Signature Luncheon

See more clips: subscribe to AMA Atlanta on YouTube

February 24, 2015
Atlanta, Georgia

March 26, 2015

Know a Nonprofit Marketing Rockstar? Nominate them

Do you know a nonprofit marketer who is a strategic dynamo, who is respected as a thought leader, or whose achievements have transformed their organization?

Now’s the time to shine a spotlight on all nonprofit marketing rockstars and help them achieve recognition for their incredible accomplishments. How? By nominating them for the AMA’s 2015 Nonprofit Marketer of the Year.

The 2014 winner, Kate Grant, is the Chief Executive Officer of the Fistula Foundation in San Jose, California. The organization transforms the lives of women with the childbirth injury obstetric fistula by funding curative surgeries.

Kate Grant 2014 AMA Nonprofit Marketer of the Year

Nominations are due by March 31, 2015. The winner will be invited to the AMA Nonprofit Marketing Conference in Washington, DC, in July. Learn more about this prestigious annual award and get the nomination form at www.ama.org/nonprofit.

Registration for the AMA’s signature annual conference for nonprofit marketers is open! The conference zeros in on essentials to help nonprofits engage their audiences and meet mission-critical objectives. It attracts marketers from around the country in organizations, foundations, and associations both big and small.

This year’s conference will be held July 13-15 at the Fairmont Washington, DC in Georgetown. Register at www.ama.org/nonprofit today.

February 13, 2015

The Atlanta marketing community’s most sought after awards will be presented to the winners at the 58” Annual AMY Awards gala, March 12, 2015 at the fabulous Fox Theatre

Congratulations to the list of finalists for this year’s AMY Awards! The winners will be announced at The AMY Awards ceremony which will be held March 12, 2015 at the Fox Theatre in Atlanta.

For 58 years, the AMY Awards program has put a spotlight on the most creative, innovative and successful work done by Atlanta’s marketing community. “The quality and creativity of this year’s entries clearly showcase the incredible talent within our community,” said Liz Ward, our AMA Atlanta President and Director of the Georgia State University Marketing Roundtable. “Congratulations to all of the finalists.”

The 2015 AMY Awards Program will recognize and honor the work of local companies and agencies in over 20 categories ranging from advertising, branding and digital marketing to analytics, market research and data visualization. The entries were reviewed by a panel of 16 judges and evaluated based on the strategic approach, quality of work and ultimate success of each program or campaign.

Please join us, along with over 400 of Atlanta’s top marketers, at the 58Th Annual AMY Awards.

To purchase tickets, or for more information visit http://www.amyawardsatl.com.

Check out the Award Finalists below.

Visual Branding/Identity – Business to Business

Agency – Client Corporation – Entry name

Internal – Big Drum – Big Drum Rebrand

Brand Fever – Mblox – Mblox Branding

Modo Modo Agency – Zmags – Zmags Visual Branding & Identity

Visual Branding/Identity – Business to Consumer

Agency – Client Corporation – Entry name

Internal – Arby’s Restaurant Group, Inc. – Arby’s™ Brand Re-Launch

Brand Fever – 180 Kitchen – 180 Kitchen

iris Worldwide –  Johnny’s Pizza House – Johnny’s Pizza House Rebranding

Integrated Marketing Campaign – Business to Business

Agency – Client Corporation – Entry name

Sparks Grove – Delta Air Lines – Delta SkyBonus Sweepstakes Campaign

Marketing Inspirations – Spend Management Experts – Spend Management Experts Campaign

Modo Modo Agency – Zmags – Zmags Integrated Marketing Campaign

Integrated Marketing Campaign – Business to Consumer

Agency – Client Corporation – Entry name

Internal – Piedmont Healthcare – Piedmont Healthcare Urgent Care Campaign

redpepper – Sprouts Farmer’s Market – Sprouts Love at First Shop

Internal – Primrose Schools – Science and Seesaws Integrated Campaign

Integrated Marketing Campaign – Business to Consumer

Agency – Client Corporation – Entry name

Internal – Carter’s – OshKosh B’gosh – B’gosh Jeanius Cause Campaign

Internal – SunTrust – Meaningful Within Your Means

Internal – The Weather Channel – The Weather Channel for iPhone

Direct Mail Marketing

Agency – Client Corporation – Entry name

BKV – Aflac – This Duck Wears Pink

DigitasLBi – Delta Air Lines – Delta Credentials

iris Worldwide – Porsche Financial Services, Inc. – Delta Credentials

Email Marketing

Agency – Client Corporation – Entry name

Internal – Mellow Mushroom – Gluten Free Segment Track

BrightWave – Chick-fil-A – Greatest Grilled Love for Chick-fil-A

The Aspire Group – Tulane Athletics – Tulane Athletics Email Campaign

 Web & Interactive Marketing – Web Campaign/Microsite – Company Revenue < $1 billion

Agency – Client Corporation – Entry name

Chemistry Atlanta – Marriott – Choose Your View

Internal – Primrose Schools – Primrose Microsite

Web & Interactive Marketing – Web Campaign/Microsite – Company Revenue > $1 billion

Agency – Client Corporation – Entry name

Internal – Carter’s – OshKosh B’gosh – The Busy Mom’s™ Guide to Summer Fun

Web & Interactive Marketing – Brand Awareness

Agency – Client Corporation – Entry name

Nebo – Build the Beltline – Fundraising Campaign

Modo Modo Agency – Zmags – Zmags Website & Brand Relaunch

Web & Interactive Marketing – Lead Generation/Ecommerce

Agency – Client Corporation – Entry name

Internal – Piedmont Healthcare – “Go Red” Campaign

Internal – Mercer University – Undergraduate Admissions Webpage

iris Worldwide – Shell Oil Company – Driving Loyalty Membership

Web & Interactive Marketing – Social Media Campaign – Company Revenue < $1 billion

Agency – Client Corporation – Entry name

Internal – Primrose Schools – Primrose Social Media Campaign

Marketing Inspirations – THORLO – THORLO #SmileyFeet

Marketing Inspirations – The Fox Theatre – Fox Theatre’s Biggest Fan

Web & Interactive Marketing – Social Media Campaign – Company Revenue > $1 billion

Agency – Client Corporation – Entry name

Internal – Arby’s Restaurant Group, Inc. – Integrating a Brand into a Pop Culture Moment

redpepper – Claire’s – Claire’s Project BFF

iris Worldwide – Shell Oil Company – Driving Loyalty Membership

Web & Interactive Marketing – Consumer Engagement

Agency – Client Corporation – Entry name

Internal – Carter’s – OshKosh B’gosh – Baby B’Gosh Surprise & Delight

Internal – Mellow Mushroom – 2015 Annual Calendar

Internal – Shaw Floors – Floorvana by Shaw Floors

Search Marketing – SEO

Agency – Client Corporation – Entry name

Nebo – Pure TalkUSA – Strategy Vaults Pure TalkUSA to the Top

Internal – Piedmont Healthcare – Online Patient Ratings

Internal – Lucas Group – Online Patient Ratings

Search Marketing – Paid Search/PPC

Agency – Client Corporation – Entry name

Big Drum – Fullscope – LinkedIn Campaign

Nebo – GMSA – Reaching GSMA Target Audience

Internal – Primrose Schools – Primrose Paid Search Campaign

Advertising – Print Advertising

Agency – Client Corporation – Entry name

Marketing Inspirations – BB&T Atlanta Open – Atlanta Magazine Special Section

Chemistry Atlanta – Troy University – Warrior Spirit Viewbook

Advertising – Broadcast Advertising

Agency – Client Corporation – Entry name

Ideas United – The Weather Channel – Define Amazing

Internal – Piedmont Healthcare – Cancer “Fighter” TV Campaign

Ideas United – PGA – Sifford Presidential Medal of Freedom

Event Marketing – Event Under $100K Investment

Agency – Client Corporation – Entry name

FleishmanHillard – Health Connect South

Modo Modo Agency – LexisNexis

AR l PR – Cellcontrol – Roadway to CES

Event Marketing – Event Over $100K Investment

Agency – Client Corporation – Entry name

Sparks Grove – Comcast – Xfinity Innovation Think Tank

Internal – Cobb EMC – Member Annual Meeting

Innovation in Market Research

Agency – Client Corporation – Entry name

Sparks Grove – Sony Mobile North America – Sony Mobile Innovation in Research

Internal – Mellow Mushroom – Comparative Market Research Dashboards

Marketing Analytics – Analytics Application

Agency – Client Corporation – Entry name

FleishmanHillard – Phillips Customer Service Solutions – Philips Healthcare Gate System

Internal – Lucas Group – Building DEMAND Digital Engagement

Internal – Mellow Mushroom – Promotion Incentive Program

Marketing Analytics – Data Visualization

Agency – Client Corporation – Entry name

DigitasLBi – Delta Air Lines – Delta Credentials