February 13, 2015

The Atlanta marketing community’s most sought after awards will be presented to the winners at the 58” Annual AMY Awards gala, March 12, 2015 at the fabulous Fox Theatre

Congratulations to the list of finalists for this year’s AMY Awards! The winners will be announced at The AMY Awards ceremony which will be held March 12, 2015 at the Fox Theatre in Atlanta.

For 58 years, the AMY Awards program has put a spotlight on the most creative, innovative and successful work done by Atlanta’s marketing community. “The quality and creativity of this year’s entries clearly showcase the incredible talent within our community,” said Liz Ward, our AMA Atlanta President and Director of the Georgia State University Marketing Roundtable. “Congratulations to all of the finalists.”

The 2015 AMY Awards Program will recognize and honor the work of local companies and agencies in over 20 categories ranging from advertising, branding and digital marketing to analytics, market research and data visualization. The entries were reviewed by a panel of 16 judges and evaluated based on the strategic approach, quality of work and ultimate success of each program or campaign.

Please join us, along with over 400 of Atlanta’s top marketers, at the 58Th Annual AMY Awards.

To purchase tickets, or for more information visit http://www.amyawardsatl.com.

Check out the Award Finalists below.

Visual Branding/Identity – Business to Business

Agency – Client Corporation – Entry name

Internal – Big Drum – Big Drum Rebrand

Brand Fever – Mblox – Mblox Branding

Modo Modo Agency – Zmags – Zmags Visual Branding & Identity

Visual Branding/Identity – Business to Consumer

Agency – Client Corporation – Entry name

Internal – Arby’s Restaurant Group, Inc. – Arby’s™ Brand Re-Launch

Brand Fever – 180 Kitchen – 180 Kitchen

iris Worldwide –  Johnny’s Pizza House – Johnny’s Pizza House Rebranding

Integrated Marketing Campaign – Business to Business

Agency – Client Corporation – Entry name

Sparks Grove – Delta Air Lines – Delta SkyBonus Sweepstakes Campaign

Marketing Inspirations – Spend Management Experts – Spend Management Experts Campaign

Modo Modo Agency – Zmags – Zmags Integrated Marketing Campaign

Integrated Marketing Campaign – Business to Consumer

Agency – Client Corporation – Entry name

Internal – Piedmont Healthcare – Piedmont Healthcare Urgent Care Campaign

redpepper – Sprouts Farmer’s Market – Sprouts Love at First Shop

Internal – Primrose Schools – Science and Seesaws Integrated Campaign

Integrated Marketing Campaign – Business to Consumer

Agency – Client Corporation – Entry name

Internal – Carter’s – OshKosh B’gosh – B’gosh Jeanius Cause Campaign

Internal – SunTrust – Meaningful Within Your Means

Internal – The Weather Channel – The Weather Channel for iPhone

Direct Mail Marketing

Agency – Client Corporation – Entry name

BKV – Aflac – This Duck Wears Pink

DigitasLBi – Delta Air Lines – Delta Credentials

iris Worldwide – Porsche Financial Services, Inc. – Delta Credentials

Email Marketing

Agency – Client Corporation – Entry name

Internal – Mellow Mushroom – Gluten Free Segment Track

BrightWave – Chick-fil-A – Greatest Grilled Love for Chick-fil-A

The Aspire Group – Tulane Athletics – Tulane Athletics Email Campaign

 Web & Interactive Marketing – Web Campaign/Microsite – Company Revenue < $1 billion

Agency – Client Corporation – Entry name

Chemistry Atlanta – Marriott – Choose Your View

Internal – Primrose Schools – Primrose Microsite

Web & Interactive Marketing – Web Campaign/Microsite – Company Revenue > $1 billion

Agency – Client Corporation – Entry name

Internal – Carter’s – OshKosh B’gosh – The Busy Mom’s™ Guide to Summer Fun

Web & Interactive Marketing – Brand Awareness

Agency – Client Corporation – Entry name

Nebo – Build the Beltline – Fundraising Campaign

Modo Modo Agency – Zmags – Zmags Website & Brand Relaunch

Web & Interactive Marketing – Lead Generation/Ecommerce

Agency – Client Corporation – Entry name

Internal – Piedmont Healthcare – “Go Red” Campaign

Internal – Mercer University – Undergraduate Admissions Webpage

iris Worldwide – Shell Oil Company – Driving Loyalty Membership

Web & Interactive Marketing – Social Media Campaign – Company Revenue < $1 billion

Agency – Client Corporation – Entry name

Internal – Primrose Schools – Primrose Social Media Campaign

Marketing Inspirations – THORLO – THORLO #SmileyFeet

Marketing Inspirations – The Fox Theatre – Fox Theatre’s Biggest Fan

Web & Interactive Marketing – Social Media Campaign – Company Revenue > $1 billion

Agency – Client Corporation – Entry name

Internal – Arby’s Restaurant Group, Inc. – Integrating a Brand into a Pop Culture Moment

redpepper – Claire’s – Claire’s Project BFF

iris Worldwide – Shell Oil Company – Driving Loyalty Membership

Web & Interactive Marketing – Consumer Engagement

Agency – Client Corporation – Entry name

Internal – Carter’s – OshKosh B’gosh – Baby B’Gosh Surprise & Delight

Internal – Mellow Mushroom – 2015 Annual Calendar

Internal – Shaw Floors – Floorvana by Shaw Floors

Search Marketing – SEO

Agency – Client Corporation – Entry name

Nebo – Pure TalkUSA – Strategy Vaults Pure TalkUSA to the Top

Internal – Piedmont Healthcare – Online Patient Ratings

Internal – Lucas Group – Online Patient Ratings

Search Marketing – Paid Search/PPC

Agency – Client Corporation – Entry name

Big Drum – Fullscope – LinkedIn Campaign

Nebo – GMSA – Reaching GSMA Target Audience

Internal – Primrose Schools – Primrose Paid Search Campaign

Advertising – Print Advertising

Agency – Client Corporation – Entry name

Marketing Inspirations – BB&T Atlanta Open – Atlanta Magazine Special Section

Chemistry Atlanta – Troy University – Warrior Spirit Viewbook

Advertising – Broadcast Advertising

Agency – Client Corporation – Entry name

Ideas United – The Weather Channel – Define Amazing

Internal – Piedmont Healthcare – Cancer “Fighter” TV Campaign

Ideas United – PGA – Sifford Presidential Medal of Freedom

Event Marketing – Event Under $100K Investment

Agency – Client Corporation – Entry name

FleishmanHillard – Health Connect South

Modo Modo Agency – LexisNexis

AR l PR – Cellcontrol – Roadway to CES

Event Marketing – Event Over $100K Investment

Agency – Client Corporation – Entry name

Sparks Grove – Comcast – Xfinity Innovation Think Tank

Internal – Cobb EMC – Member Annual Meeting

Innovation in Market Research

Agency – Client Corporation – Entry name

Sparks Grove – Sony Mobile North America – Sony Mobile Innovation in Research

Internal – Mellow Mushroom – Comparative Market Research Dashboards

Marketing Analytics – Analytics Application

Agency – Client Corporation – Entry name

FleishmanHillard – Phillips Customer Service Solutions – Philips Healthcare Gate System

Internal – Lucas Group – Building DEMAND Digital Engagement

Internal – Mellow Mushroom – Promotion Incentive Program

Marketing Analytics – Data Visualization

Agency – Client Corporation – Entry name

DigitasLBi – Delta Air Lines – Delta Credentials

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