AMA Atlanta American Marketing Association

about AMA

board of directors

mentorship program

marketing pro bono project

what we do

SIGS

volunteer information

events archive

AMA Atlanta

1054 Redwood Drive

Norcross, GA 30093

Phone: 404-630-4643

Fax: 678-302-7635

ama@ama-atlanta.com

SIG's

Special Interest Groups provide AMA Atlanta members and non-members with opportunities to learn about more in-depth topics that affect their market or industry segment. SIGs hold either monthly or quarterly meetings and events depending - and all events are listed on the main calendar.

The five SIGs in AMA Atlanta include:

Market Research - This group has programs to help Atlanta's market researchers and marketers involved in research to learn, network and have fun. The primary goal of the AMA Atlanta market research SIG is to create a platform through which local marketing professionals interested in market research can develop and share their knowledge and skills. For more information on events, visit the calendar or contact Cameron Cramer, cam@MIprofs.com or Diane Light Waight, litewaight@aol.com.

Marketing Technology - From interactive media to e-marketing, the Marketing Technology SIG has guest speakers who are using cutting edge digital and interactive media to build brand and business. For more information on events, visit the calendar or contact Jay Bowden, jbowden@google.com or Walton Norris, Walton@google.com.

Non-Profit - This SIG provides marketing information to non-profit professionals who need ideas that work on a small budget. For more information on events, visit the calendar or contact Jana Scoville, janascoville@mindspring.com

Young Professionals - The YP SIG provides up-and-coming professionals with the opportunity to network with peers and senior-level executives through monthly events, happy hours/mixers and community service projects annually. Open to all, YP's typically range in age between the 25 to 35, and are involved in marketing, public relations, sales and advertising. There is no additional cost to participate. For more information on events, visit the calendar or contact Jessica Covello, jcovello@c21pr.com or Ashley Leckey, aleckey@guestrelationsmarketing.com.

Collegiate - Collegiate Affairs is designed to provide students with information on its annual Collegiate Conference, networking and resume building skills, the importance of membership in AMA and additional resources to help make the transition from college to the marketing profession. For more information on the collegiate conference or other events, visit the calendar or contact either SIG co-chair - Ashley Leckey, aleckey@guestrelationsmarketing.com, Brent Beatty, Brent@WhatsUp.com.

The Next Generation Marketing Special Interest Group will address Consumer/Product Trends and successful deployment of Next Generation Marketing methods to meet and exceed brand objectives. We will focus on Next Generation Marketing, Emerging Trends and the use of Innovative Marketing Concepts to successfully address consumer needs and wants.

Next Generation Marketing Special Interest Group programming will attract Senior Corporate Marketers, Advertising Agency's, and other members/non members, across all industry segments, with interest in Emerging Trends, Emerging Media, and Next Generation Marketing.

Contact Jacqui Chew, Jacqui@ifusionmarketing.com.


		about AMA
board of directors mentorship program marketing pro bono project what we do SIGS volunteer information events archive AMA Atlanta 1054 Redwood Drive Norcross, GA 30093 Phone: 404-630-4643 Fax: 678-302-7635 ama@ama-atlanta.com		SIG's Special Interest Groups provide AMA Atlanta members and non-members with opportunities to learn about more in-depth topics that affect their market or industry segment. SIGs hold either monthly or quarterly meetings and events depending - and all events are listed on the main calendar. The five SIGs in AMA Atlanta include: Market Research - This group has programs to help Atlanta's market researchers and marketers involved in research to learn, network and have fun. The primary goal of the AMA Atlanta market research SIG is to create a platform through which local marketing professionals interested in market research can develop and share their knowledge and skills. For more information on events, visit the calendar or contact Cameron Cramer, cam@MIprofs.com or Diane Light Waight, litewaight@aol.com. Marketing Technology - From interactive media to e-marketing, the Marketing Technology SIG has guest speakers who are using cutting edge digital and interactive media to build brand and business. For more information on events, visit the calendar or contact Jay Bowden, jbowden@google.com or Walton Norris, Walton@google.com. Non-Profit - This SIG provides marketing information to non-profit professionals who need ideas that work on a small budget. For more information on events, visit the calendar or contact Jana Scoville, janascoville@mindspring.com Young Professionals - The YP SIG provides up-and-coming professionals with the opportunity to network with peers and senior-level executives through monthly events, happy hours/mixers and community service projects annually. Open to all, YP's typically range in age between the 25 to 35, and are involved in marketing, public relations, sales and advertising. There is no additional cost to participate. For more information on events, visit the calendar or contact Jessica Covello, jcovello@c21pr.com or Ashley Leckey, aleckey@guestrelationsmarketing.com. Collegiate - Collegiate Affairs is designed to provide students with information on its annual Collegiate Conference, networking and resume building skills, the importance of membership in AMA and additional resources to help make the transition from college to the marketing profession. For more information on the collegiate conference or other events, visit the calendar or contact either SIG co-chair - Ashley Leckey, aleckey@guestrelationsmarketing.com, Brent Beatty, Brent@WhatsUp.com. The Next Generation Marketing Special Interest Group will address Consumer/Product Trends and successful deployment of Next Generation Marketing methods to meet and exceed brand objectives. We will focus on Next Generation Marketing, Emerging Trends and the use of Innovative Marketing Concepts to successfully address consumer needs and wants. Next Generation Marketing Special Interest Group programming will attract Senior Corporate Marketers, Advertising Agency's, and other members/non members, across all industry segments, with interest in Emerging Trends, Emerging Media, and Next Generation Marketing. Contact Jacqui Chew, Jacqui@ifusionmarketing.com.